FleishmanHillard Fishburn launches international affairs unit
FleishmanHillard Fishburn (FHF) has launched an international affairs unit to deliver comms and issues management campaigns for countries, multilateral agencies and NGOs. FHF [...]
Opinion: How to prepare for the social media apocalypse
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social [...]
How PR measurement saves lives
In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy [...]
Meet the Journalist: Woman & Home’s Kath Brown
Kath Brown, editor at Woman & Home, tells us why the brand has initiated its 50 over 50 Awards and why now is the best time in history to be a woman over 50. Since [...]
Ruth Allchurch joins WE as UK general manager
WE Communications has appointed Ruth Allchurch as general manager of its London office. She will replace current UK general manager Marcus Sorour, who is set to become vice [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at [...]
Opinion: 5 new PR tech tools explained
Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a [...]
The case for investing in earned media
Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps [...]
PR news round-up (21 May – 1 June)
Our latest round-up of essential PR news, featuring five influencer marketing tips from Golin, account wins for Frank and how technology is revolutionising the comms industry. [...]
Opinion: 5 ways to hone your influencer marketing strategy
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy. Work backwards, and start with why [...]
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be [...]
PR Case Study: Brands2Life – Cards With Heart
Brands2Life helped Moonpig’s Valentine’s Day cards to stand out by forming a partnership with NHS Blood and Transplant to send organ donor cards to loved ones. [...]
60 Seconds with Tank PR’s Trevor Palmer
Trevor Palmer, director at PR agency Tank, talks about the agency’s expansion, linking digital and PR activity and falling for a Vanessa Paradis lookalike back in the [...]
Opinion: We must use AI to excel in the next frontier of PR
Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The [...]
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Four Travel to handle Singapore Tourism Board’s UK PR
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with [...]
Opinion: The future of video reporting is sponsored content
Dr James Ohene-Djan, co-founder of reporting network WinkBall and senior lecturer at Goldsmiths University, discusses the rise of sponsored video content. Since the dawn of [...]