Gorkana meets… Paint & Draw
Beren Neale, editor of Future’s new title Paint & Draw, which is aimed at the “enthusiast artist of all abilities”, talks to Gorkana about why now is the [...]
This week’s top trending features on Gorkana News
Your bite-sized update of the best PR opinion, interviews, events and insights on Gorkana News this week: Why Black Friday 2016 is different and what it means for PR The [...]
Rebranded ILM hires firstlight
London-based firstlight will launch the newly-rebranded ILM in the UK following a competitive pitch. The campaign follows the rebrand of ILM, a City & Guilds Group [...]
Foxtrot Papa appoints Rostrum
Content marketing agency Foxtrot Papa has appointed corporate PR agency Rostrum to build its profile within the business and trade press. Rostrum will run a three-month PR [...]
Fresh produce giant Minor Weir & Willis hires Big Cat
Fresh produce giant Minor Weir & Willis (MWW) has appointed marketing comms agency Big Cat to build brand awareness and increase market share, following a competitive [...]
BOS Global Group appoints SBP
St Brides Partners (SBP) has been appointed as the retained financial PR representative for AIM-listed software development company BOS Global Holdings Limited. BOS software [...]
Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
CIPR National Conference: rebuilding trust during uncertain times
Nora Senior, hon. immediate past president at British Chambers of Commerce, told the CIPR National Conference 2016 yesterday how CEO reputation is key to rebuilding trust in [...]
CIPR National Conference: communicating in a ‘post-truth’ digital age
Colin Byrne, CEO, UK & EMEA at Weber Shandwick, says the stakes have been raised for communicators in the ‘post-truth’ digital age. For communicators, Byrne said, at [...]
Why Black Friday 2016 is different and what it means for PR
The concept of Black Friday has grown from a one-day, in-store, shopping event to a longer sales period running across the pre-Christmas season. While some might question its [...]
Lexis wins global Chivas Brothers brief
Lexis has been appointed by Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, to deliver its global corporate and trade PR programmes. Lexis’ remit [...]
FRC hires public affairs specialist
The Financial Reporting Council (FRC) has appointed David Banks as public affairs manager in its communications team. Banks will manage the FRC’s political engagement and [...]
Tangerine appoints B2B deputy MD
Susan Milne-Bennett, a former MD of Ogilvy PR and Hill+Knowlton in New Zealand, has joined Tangerine in the UK as deputy MD of its B2B team, with a brief to support ambitious [...]
Brown Forman hands Jack Daniel’s retainer to Eulogy
Jack Daniel’s, the UK’s biggest whiskey brand*, has handed a retained PR brief to Eulogy, following a competitive pitch. The agency currently works on other Brown Forman [...]
PR Case Study: Mr. Men and Little Miss: 45th anniversary
To celebrate the 45th anniversary of the Mr. Men and Little Miss children’s series, Aduro Communications created the first ever ‘Mini Museum’, designed specifically for [...]
Ad leader Hugh Baillie joins Weber Shandwick
Hugh Baillie, UK CEO of FullSix and former CEO of ad firm Ogilvy & Mather, is to join Weber Shandwick as head of strategic engagement disciplines across EMEA. Most [...]
Hilton hires ex-White House adviser as global head of corporate affairs
Hilton has named former White House adviser Katie Beirne Fallon as senior vice president and global head of corporate affairs. The hospitality company’s corporate [...]