Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]
Opinion: Brand purpose is everywhere
Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose [...]
Opinion: Why we need to break the “Gender Say Gap”
Abbie Sampson, director of external affairs at Energy UK and Women in PR committee member, outlines why the group has created a female speaker directory to encourage event [...]
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Opinion: How to communicate in the ‘techlash’ age
Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ [...]
Opinion: Why the north offers a world of comms opportunities
Alex Pegler, account manager at Higginson Strategy – which has offices in both London and Chester, explores how the northern powerhouse can drive comms opportunities [...]
Opinion: Communicators must help promote health data sharing
Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits [...]
Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]
Opinion: A likeable England team? PR is the real winner this World Cup
It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account director at Velvet PR. The side’s PR team has used a [...]
Opinion: We must save the internet from the EU’s copyright plan
PR professionals must act now to save the internet from the EU’s copyright directive, says Nicholas Dunn-McAfee, the PRCA’s head of public affairs, policy and [...]
Opinion: Cannes Lions proves brands need to take risks
Lauren Winter, head of brand and consumer marketing, EMEA, at FleishmanHillard Fishburn, details why the importance of brands taking risks was her big Cannes Lions takeaway. [...]
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
AMEC summit showcases the future of PR measurement
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of [...]
Opinion: C-suite confidence levels reveal opportunities for communicators
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals. Confidence is often a key [...]
Opinion: Why this is PR’s film moment
Mark Lonsdale, producer at Leap Films, marks the start of the Cannes Film Festival by revealing why PR professionals are beginning to embrace the use of film. Let’s call it [...]
Opinion: What is PR for and how do we know if it works?
Xanthe Vaughan Williams, director and co-founder at Fourth Day PR, discusses the findings of the agency’s second Purpose of PR Report. People often ask what PR entails – [...]
Opinion: You need to have several crisis comms plans in place
Alex Black, head of crisis and issues at Launch, explains the importance of having robust crisis comms plans and how you can get ahead of any potential issues. There’s a story [...]
Opinion: Why we’re taking a stand with CALM to prevent male suicide
Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless [...]