5 essential PR predictions for 2018
Many will look back on 2017 as a watershed year for PR. The industry has changed dramatically over the past 12 months, with this transformation playing a key role in [...]
Why the time is right for PRs to connect comms to business results
Robust attribution is a challenge for all marketers. But we know it is vital for communicators to prove what works if we are to truly assess – and prove – the full value of [...]
The niche consultancies out to disrupt the PR industry
The largest PR firms are big for a reason. But in yesterday’s Cision webinar, consultancy and small PR agency founders Jason Nisse and Lizzie Earl argued that smaller [...]
Financial News: We want to break stories, set the City’s agenda and provide the news other publications don’t
At an exclusive Cision media briefing yesterday, Chris Newlands, editor of Financial News, outlined the publication’s aim to set the agenda in the City and compete with [...]
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Ketchum: Measurement keeps PR at the top of the marketing mix
Erin Salisbury, senior project manager at Ketchum Global Research and Analytics, says PR measurement is essential for identifying the best opportunities, optimising campaigns [...]
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
The Register: We are on the side of our readers, we’re not flag wavers
Drew Cullen, The Register’s editor-in-chief, talked about the title’s unique positioning, why it values integrity and how it works with PRs at today’s Cision media briefing. [...]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
The Scotsman: Print is not going anywhere anytime soon
Frank O’Donnell, The Scotsman’s editor-in-chief, talked about the brand’s 200-year anniversary, its digital growth and how its editorial team produces content at [...]
InStyle: We’ll help you give your stories that exclusive twist
“I think we’re the only magazine brand that’s doing digital really, really well,” Charlotte Moore, InStyle’s editor-in-chief, told a packed room of comms professionals at [...]
5 simple steps to incorporating influencers into your PR strategy
Influencer marketing expert Adrian Ma outlined how to incorporate social influencers into your earned media strategy in this Cision webinar.
Cision PR Panel: Financial brands must beware the “London bubble”
Brexit and disruptive technologies are transforming the relationship between consumers and financial brands, a panel of experts said at last night’s Cision thought leadership [...]
60 Seconds with Trafalgar Strategy’s Giles Kenningham
After the recent launch of consultancy Trafalgar Strategy, David Cameron’s former press chief, Giles Kenningham, discusses why his new service provides a different offering [...]
60 seconds with MHP Financial’s Andrew Jaques
Andrew Jaques, CEO at MHP Financial, on how financial PR is changing, the success of the agency’s ‘Missing People’ campaign and why he enjoys ‘wild swimming’ year round. Prior [...]
Opinion: how to overcome comms challenges for niche sports
Ahead of the 2017 Drone Racing World Championship taking place tomorrow (13 June), CLICKON’s CEO & co-founder Richard Wilson describes the challenges brands face when [...]
Cision World Tour video: PR can lead the marketing mix
Earned media and influencer marketing are perfectly positioned to tackle the challenges facing brands in 2017, speakers at this week’s Cision World Tour event in [...]
Hotwire explains why digital brands are “going physical”
Why are so many digital brands falling over themselves to create offline, physical experiences for their customers? That’s the question Hotwire tried to answer recently at its [...]