Simon Strand – winner of the 2018 Swedish Cision PR Influencer Award
Simon Strand is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2018 at the Spinn gala in Stockholm last week, [...]
How to avoid “whiteness” and improve diversity in PR
The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the sector, a panel of industry experts stated at CommsCon. The [...]
LADbible: Young people care about purpose-driven content
“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He [...]
Cision Innovation Lab will provide the science to complement communicators’ art
The Cision Innovation Lab is developing technology to fuel the future of PR and comms, Cision’s, David Barker, president of data solutions and innovation, and Kaila Garrison, [...]
Daily Mirror’s Nada Farhoud: The relationship is the most important thing
Taking the time to build and maintain relationships is the key ingredient to successful PR-journalist relations. That was one of the key takeaways from the What journalists [...]
KFC’s Jenny Packwood: Fill the vacuum with positive news
No one seeks a crisis, but being ready for one is imperative when disaster strikes, a packed audience was informed during the Crisis killers: a reputation management [...]
Storytellers reveal how to develop great campaigns at CommsCon
Creative storytelling was the order of the day at CommsCon, as a quartet of fabulous female storytellers shared their thoughts on how to develop engaging narratives in the [...]
Sir Craig Oliver: “Tell your own story, or it will be told for you”
Sir Craig Oliver, David Cameron’s former director of politics and communications, gave the keynote speech to an enthralled and packed Hawker House at CommsCon on Tuesday. He [...]
Cision Insights: Why speed is of the essence in a crisis
Megan Taylor, senior client insights manager at Cision, provides examples from the Cision Insights team illustrating the need for speed when a crisis situation hits. In order [...]
Niki & Sammy: “We’ve had no long-term relationship with brands”
Influencer marketing in the UK is still transient and has not yet matured to the point where influencers and brands have long-term relationships, Radio One podcasters Niki and [...]
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
CisionMeets… webinar series launches with The Hook
Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. [...]
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
Combining art and science in effective communications
In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it [...]
Forbes: We want to build long-term relationships with PRs
Forbes Europe works best with PRs, companies and entrepreneurs that develop long-term relationships with the title, Forbes Europe editor Alex Wood revealed at today’s [...]
CNBC’s Arjun Kharpal: Tailor your pitch to different outlets
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR [...]
How PR measurement saves lives
In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at [...]