The largest PR firms are big for a reason. But in yesterday’s Cision webinar, consultancy and small PR agency founders Jason Nisse and Lizzie Earl argued that smaller agencies are primed to disrupt the industry. Factors like brand and marketing clout and the perception among some companies that it’s “safer” to select big agencies still count in their favour. […]
Danish private healthcare firm Liva Healthcare has appointed Milk & Honey to promote its digital health platform in the UK. Milk & Honey PR will work to educate pre-diabetic patients and healthcare workers about the benefits of the firm’s “relationship-centric lifestyle intervention tools” in a brief that spans healthcare, broadcast, business and consumer media. “Lifestyle intervention […]
Hanover Middle East has signed an agreement to acquire the shares of Bell Pottinger Middle East in Dubai and its operating licence in Abu Dhabi. The acquisition will add 14 consultants to Hanover Group’s 125-strong EMEA team and will take its 2018 fee income to over £20 million. Bell Pottinger Middle East was not involved […]
FoodStars, a shared commercial kitchen rental company, has handed its consumer, business and trade PR brief to Diffusion after a competitive pitch. Diffusion will develop the brand’s positioning and will grow awareness among its core audience of food retailers, caterers, restaurants, online grocers and food delivery services. An ongoing campaign will encompass influencer engagement, event management and case […]
Caroline Coskry, Oracle PR’s chief executive, talks about why she founded the specialist property consultancy, the role of niche agencies and the UK housing market. With UK property prices at record highs and Brexit causing uncertainty in the housing market, what would you say are the biggest comms challenges facing the property industry today? I […]
Iain Wright, the former UK government minister and Labour party heavyweight, has joined Hume Brophy as a senior adviser. He joins the consultancy’s international Brexit unit and will provide clients with insights regarding their corporate strategy, reputation and positioning. Wright was chairman of the House of Commons Select Committee for Business, Energy and Industrial Strategy […]
Comprigo, Bauer Media Group’s online product comparison brand, has appointed Caliber to handle its digital marketing activity following a three-way pitch. The partnership will see Caliber manage comprigo’s online presence, including PR, SEO, design and digital marketing across Europe, Asia and North and South America. Caliber’s UK offices in London and Edinburgh will drive the […]
Nut butter producer Meridian Foods has awarded Promote PR its consumer brief, on the strength of its campaigns for the brand over the past 12 months. Led by managing director Nasima Hussain, the Promote team will provide media relations, influencer engagement and content creation support for new product launches and the brand’s core range. It will also be responsible […]
Consumer goods firm Fiskars has appointed Hue & Cry to support the global press office for luxury crystalware brand Waterford, following a competitive pitch. The lifestyle PR agency will support Waterford’s forthcoming product launches and influencer campaigns – the latter of which will be announced in 2018. “We are thrilled to be working with Hue […]
The Museum of London had a problem. Its Barbican location isn’t easily visible to the public, and for this reason it has decided to relocate that site to Farringdon in 2022. But ahead of the move, it needed to get the word out about its plans. To help with this, Cision partnered with the museum […]