Virgin Sport has appointed Daniella Posner and Julian Gregory to handle its UK PR and media relations and communicate its brand ethos. They have been briefed to deliver a programme that celebrates fitness and “encourages people of all backgrounds to move together” through inclusive running events and free fitness classes. The pair will also raise […]
Influencer marketing was PR’s big growth story in 2017. Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million last year all by themselves. But as the marketplace becomes saturated, new challenges are starting to surface. In 2018, communicators are finding themselves under increasing pressure to identify the best influencers […]
Plus size retailer Curvissa has enlisted PHA Media to handle all of its press office and campaign activity for 2018, following a competitive pitch. PHA Media’s brief includes celebrity and influencer engagement, event management, product placement and social media campaigns. Laura Sutherland, Curvissa’s brand manager, said: “We were really impressed with PHA’s creative thinking and […]
Quill PR has appointed Emma Murphy, a former director of Citigate Dewe Rogerson’s corporate practice, as a director. At Citigate, she worked with a range of financial services clients in the investment, retail banking and wealth management sectors. Before that, Murphy was an account director at Broadgate Mainland – now Four Broadgate – where she worked […]
Barbara Bates, Hotwire’s global CEO, talks about the brand’s global vision, the importance of investing in people and her greatest achievements. Hotwire unveiled a new brand identity in September. Tell us about the new personality. What does it represent? I think it’s really important to talk about what a brand means. It’s so much more than […]
Strategic communications consultancy Madano has launched a new technology practice and appointed Dominic Weeks as head of technology. Weeks joins Madano from its sister agency, SHIFT, where he was a vice president in its Boston office and specialised in data-driven comms programmes for tech clients. He has spearheaded the expansion of SHIFT’s international network over the past three […]
Luxembourg-based investment services company LRI Group has appointed Newgate Communications as its European comms adviser. Newgate partner Alistair Kellie and Byron Ousey, a senior adviser, will lead the Newgate team with support from Sara Neidle and Shelly Durrant. Kellie said: “LRI Group is well placed to support European and global fund managers during a period of […]
The comms industry ended 2017 with a flurry of PR account wins from Frank PR, Newgate Communications, Hudson Sandler and many more. See the full round-up below. Consumer PR Batch Organics, a breakfast and frozen smoothie delivery service, has briefed Taste to provide comms support for the launch of its subscription-model products. Cyprus’ Columbia Beach Resort has appointed Limelight PR as its […]
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High Street Sales Tracker heralded the start of the final trading quarter of the year as the worst in a decade. Black Friday seemingly failed to tempt savvy […]
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is creating. In a wide ranging presentation, the agency’s chief engagement officer outlined what he sees as the key catalysts for change in the industry today. “We’ve seen AI emerge in almost every area of […]