Opinion: What a winning PR account pitch looks like

Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the pressure. You’re responding to a charity brief – live, in front of an audience at BAFTA (which by the way is equipped with handheld voting devices) before a panel of […]

Abbie Hughes joins Threepipe as PR director

Threepipe has appointed Abigail Hughes as a PR director. Hughes was an account manager at Threepipe in 2009 and re-joins the agency from Red Consultancy, where she led accounts including Huawei UK, Trainline and Heathrow Airport. She has 12 years of communications experience working across travel, leisure, technology and lifestyle sectors at both a national […]

Cision webinar to reveal how to build a tech brand with earned media

Staying ahead in tech PR requires constant innovation. Today’s breakthroughs are tomorrow’s old news, and it can be tough to convey the benefits of complex technologies to key target audiences. But there are also big opportunities for brands that can communicate their propositions in ways that excite and inspire their stakeholders – and this month’s […]

Louise Robertshaw joins London’s Air Ambulance as marcoms director

London’s Air Ambulance, the emergency service’s charity, has appointed Louise Robertshaw as its director of marketing and communications. Robertshaw was previously head of communications and campaigns at Guide Dogs. She spent nine years developing Guide Dog’s marcoms function, leading its brand strategy and instigating a charity-wide “digital-first” strategy. London’s Air Ambulance recently merged its marketing […]

DDA launches live events arm DDA Live

The DDA Group and event production specialists Rachel Nichols and Daniel Starmer have joined forces to launch a new venture, DDA Live. Based in The DDA Group’s London offices, DDA Live will produce and manage events, film premieres, parties, press stunts, press conferences and awards ceremonies. Its client portfolio already includes the BFI London Film […]

This week’s PR news in brief (5-9 February)

Here’s a round-up of this week’s essential PR news, featuring an interview with Monocle editor Andrew Tuck, four account wins for Acumen and the latest Cision webinar. Building a tech brand with earned media Staying ahead in tech PR requires constant innovation. There are big opportunities for brands that can communicate their propositions in ways that excite […]

MHP appoints Ruby Quince as creative director

MHP Communications has appointed Ruby Quince as creative director to support creative work and drive integrated campaigns across the agency. Quince joins MHP from Porter Novelli, where he was creative director and developed award-winning campaigns for brands including HP, Western Digital and Pfizer. He also led the agency’s winning pitch for burger brand Rustlers last […]

Cohn & Wolfe names Ruth Allchurch as consumer MD

Cohn & Wolfe has appointed Ruth Allchurch as managing director of its consumer brand business in the UK. Reporting to Rebecca Grant, Cohn & Wolfe’s managing director UK, she will take on commercial and creative responsibility for the practice. Allchurch joins Cohn & Wolfe from Cirkle, where she was managing director and oversaw both commercial […]