Content marketing agency Foxtrot Papa has appointed corporate PR agency Rostrum to build its profile within the business and trade press. Rostrum will run a three-month PR campaign to support Foxtrot Papa as it rebrands from its former name, FP Creative. Matthew Franey, managing director at Foxtrot Papa, said: “Foxtrot Papa knew this task would require a PR agency which […]
Fresh produce giant Minor Weir & Willis (MWW) has appointed marketing comms agency Big Cat to build brand awareness and increase market share, following a competitive pitch. Established in 1963, MWW is one of the UK’s largest national fresh produce supply specialists, providing the UK’s food service market with a range of fruits, vegetables and […]
St Brides Partners (SBP) has been appointed as the retained financial PR representative for AIM-listed software development company BOS Global Holdings Limited. BOS software aims to boost employee productivity through real time, actionable data. This reveals ‘Work Patterns’ which allow decision makers to act and raise efficiency and improve the bottom line. SBP partners Elisabeth Cowell and Charlotte […]
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, wasn’t it? And while I’m not just referring to social media here, there is no doubt that the landscape has changed significantly over the […]
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step process for identifying the right influencers for client campaigns. Influencer marketing continues to maintain its trending status within the PR landscape. It’s become an omnipresent strategic pillar of brand communication strategies – […]
Nora Senior, hon. immediate past president at British Chambers of Commerce, told the CIPR National Conference 2016 yesterday how CEO reputation is key to rebuilding trust in the current UK business environment. Prior to the EU Referendum, Senior said, the majority of big businesses expressed a wish to remain in the EU, while smaller businesses, on the […]
Colin Byrne, CEO, UK & EMEA at Weber Shandwick, says the stakes have been raised for communicators in the ‘post-truth’ digital age. For communicators, Byrne said, at the CIPR National Conference yesterday (November 22), the consequence of working in the current environment is that reputation has never been so valuable, nor so easily lost. He cited the example […]
The concept of Black Friday has grown from a one-day, in-store, shopping event to a longer sales period running across the pre-Christmas season. While some might question its PR relevance, comms pros from Frank PR and PHA Media highlight how creativity can provide PR opportunity. This year’s Black Friday may look and feel a little different. The […]
Lexis has been appointed by Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, to deliver its global corporate and trade PR programmes. Lexis’ remit will include corporate brand campaigns, business and portfolio communications, global drinks trade engagement, digital and social, and trade support for individual brand campaigns. In each of these […]
The Financial Reporting Council (FRC) has appointed David Banks as public affairs manager in its communications team. Banks will manage the FRC’s political engagement and promote understanding of its role in corporate governance, audit regulation and corporate reporting. He will report to Peter Timberlake, head of communications at the FRC. Most recently, Banks held an […]