Developing PR to reach the ‘uncompromising customer’

InterContinental Hotels Group’s (IHG) 2017 consumer trends report highlights the “uncompromising nature” of today’s customer who increasingly expects brands to deliver experiences that satisfy contradictory needs. Weber Shandwick, Havas PR and Curzon PR explain how PR can create opportunity in this complex environment. IHG defines the “uncompromising consumer” as one who wants brands to deliver services for […]

Alfred wins UK comms brief for Neato Robotics

Neato Robotics, a manufacturer of smart robots for the home, has chosen Alfred to handle all UK comms activity, spanning consumer, trade and influencer relations, following a competitive pitch. Neato designs robots for the home, including connected vacuum cleaners, to improve consumers’ lives, allowing them to spend less time doing household chores. Alfred has been briefed to grow […]

Be At One hires Fleet Street Communications

Fleet Street Communications has been appointed by the cocktail bar group Be At One as its retained PR agency, with a brief to handle its trade and corporate comms activity. Established in 1998 by three ex-bartenders, Steve Locke, Leigh Miller and Rhys Oldfield, Be At One has grown from a single site in Battersea to more […]

HSE Cake names creative director

HSE Cake, Havas Media Group’s UK sport and entertainment agency, has promoted Lizzy Pollott to creative director. Pollott has been with HSE Cake since 2006 and leads creative work for clients including EA and the ICC. She also works alongside other Havas agencies, leading campaigns for clients including A+E networks. As creative director, Pollott will […]

AXON makes trio of hires

Healthcare PR specialist AXON Communications has hired Sola Neunie, Simonetta Ballali and Andy Scott. Neunie takes on an associate editorial director role, Ballali joins as a programme director in the medical communications stream and Scott, who was a part of AXON’s graduate programme in 2007, rejoins as an associate director. Neunie brings 12 years of experience in […]

Montfort hires Financial News journalist

Mike Foster will join Montfort as a senior consultant on February 13, after 21 years at London paper and news site Financial News. Foster was a founder shareholder, asset management editor and associate editor at Financial News. Prior to setting up the title, he worked for six years in the Evening Standard’s City team. At Montfort, Foster […]

60 Seconds with Clarity PR’s Sara Collinge

“Your team is the secret to making it all happen”, says Clarity PR’s UK MD, Sara Collinge. During an exclusive interview with Gorkana News she takes 60 seconds to reveal why she thinks Clarity is one of the fastest growing UK PR agencies, the measurement battle the PR industry is still facing, and which brand she’d […]

3 Monkeys Zeno appoints tech and healthcare leads

3 Monkeys Zeno has bolstered its healthcare and tech practices, appointing FleishmanHillard Fishburn’s David Berkovitch as head of healthcare and naming Zeno Group’s European MD, Steve Earl, as head of tech. Berkovitch was previously a director and partner at FleishmanHillard Fishburn, where he also co-led its London healthcare practice. In his new role at 3 […]

elliotts names John Farrell as non-exec chairman

elliotts Agency, a PR and marketing agency specialising in the hospitality sector, has made a series of appointments to its senior team, including former president and CEO of Publicis Group’s specialised agencies and marketing services arm, John Farrell, who replaces Steve Wilkins as non-executive chairman. Farrell, who has more than 25 years’ experience in marketing, […]