Visit Jersey has appointed travel and tourism consultancy Hills Balfour to develop its European short-haul trade relations activity, with a particular focus on the UK, France and Scandinavia. Following a competitive pitch, the agency has been appointed to influence travel distribution and specifically identify, court and capture new sources of visitors via off-island travel trade […]
Cancer Research UK has called in W’s talent and influencer division to raise the profile of World Cancer Day 2017, which takes place this Saturday (4 February). World Cancer Day – an annual event – aims to prevent millions of deaths by raising awareness of the disease, educating the public and pressing governments and individuals across the world to […]
Personal Group, a leading provider of employee benefits and employee related insurance products in the UK, has appointed Hudson Sandler as its retained adviser for its strategic communications and investor relations support. Hudson Sandler will work with Personal Group to promote its investment case, build institutional and retail shareholder support and drive awareness and engagement among […]
Meredith Lynch, head of tech at WE Communications, on why storytelling is important for tech, how PR briefs are getting tighter and why her most important advice is “don’t be an asshole”. How did you come to specialise in tech? I spent the first 12 years of my communications career with WE (formerly Waggener Edstrom) […]
Encouraging social mobility and diversity are challenges for many sectors and PR is no exception. Comms pros and diversity experts from Ketchum, Forster, Burson-Marsteller, Taylor Bennett Foundation and Media Diversified tell us why there is a business case for building a more socially mobile and diverse PR industry. The Social Mobility Commission has revealed that professional […]
Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week: Gorkana meets… London Live Approaching its third birthday, London Live is the first and only 24-hour entertainment channel devoted to London. Jim Grice, head of news at London Live, talks to Gorkana’s Louise Pantani about why he’s keen to cover […]
Rooster has become the first PR and social media agency appointed by the Association of Bonded Travel Organisers Trust (ABTOT) since the association launched in 1993. ABTOT offers financial protection for both professional and occasional travel organisers that offer non-licensable (non-flight inclusive) packages. Rooster will be responsible for creating an ongoing media strategy, managing ABTOT’s day-to-day press office […]
Approaching its third birthday, London Live is the first and only 24 hour entertainment channel devoted to London. Jim Grice, head of news at London Live, talks to Gorkana’s Louise Pantani about why he’s keen to cover stories that might be seen as too niche for other broadcasters, what PRs need to consider before pitching an […]
Fiona Chow tells Gorkana how her personal experiences led to the creation of her own consultancy Goadi Consulting, and motivated her to help secure rights for women who take maternity leave. What made you decide to launch your own consultancy? I was made redundant while on maternity leave with my son and, while I returned to work on […]
Azimo, the digital money transfer service, has hired Bite to drive brand awareness in the UK through corporate and consumer media relations. Bite will raise the company’s profile in the UK through creative news stories and product launches. Rachel Gilley, MD at Bite, said: “Azimo was recently described by CNN as ‘the future of money transfers’, […]