The Brighter Group has been awarded the UK and Ireland PR contract for Dubai Tourism, following a competitive pitch. The tourist board plans to attract 20 million visitors to Dubai every year by 2020. The Brighter Group has been brought in to create a campaign that will boost visitor numbers, particularly in the family, luxury […]
Pagefield, which specialises in reputation management, campaigning and public affairs, has appointed Chris Rogers as a partner. Rogers joins Pagefield next month from Grayling, where he was European director and worked with clients including Facebook, Microsoft, eBay and PayPal. He also worked as deputy country manager at Grayling’s Russian office, based in Moscow, and prior […]
Tavistock was recently appointed by Dee Valley Group plc, the holding company of Dee Valley Water, to advise on its £84m takeover by Severn Trent plc, which became effective on 15 February. The acquisition was structured as a Scheme of Arrangement, which resulted in action to prevent the takeover by local groups in North Wales. Jos […]
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: Brands need to crack their own ‘culture code’ to bolster reputation Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British Red […]
Neville McCarthy Associates has been appointed to handle the PR for British knitwear brand John Smedley, which says it is the “oldest manufacturing factory in the world”. Established in 1784, John Smedley – “The World’s Finest Knitware” – is said to have been the brand of choice for the likes of Marilyn Monroe, Audrey Hepburn and members […]
Hotel reservations website LateRooms.com is boosting its profile by revealing the most booked destinations for Valentine’s weekend on its site, with Newport and Blackpool topping the list. The three most popular destinations over the Valentine’s weekend (18 – 19 February), according to an increase in bookings on the LateRooms.com site, were Newport, which was up by 500% […]
Your bitesize update on the latest People News and Moves featured on Gorkana News: Redwood Consulting grows public affairs team Redwood Consulting, the communications consultancy which specialises in UK and international real estate and the built environment, has announced three senior hires. Kate Southgate joins Suffolk PR and marketing agency Pier Pier PR […]
Ovarian Cancer Action has appointed Stand Agency to kick-start Ovarian Cancer Awareness Month in March. Ovarian Cancer Action is the UK’s ovarian cancer research charity. From funding scientists on the front line, to mobilising millions of people across the UK to take action – Ovarian Cancer Action says it is driven by a vision of […]
Weber Shandwick’s report The Company Behind The Brand II: In Goodness We Trust shows that 68% of consumers and 59% of executives believe brands are influenced by consumer opinion more than they were five years ago. The report, which conducted an online survey of 2,100 consumers and 1,050 senior executives across 21 markets worldwide, shows […]
Financial services specialist BackBay Communications has been retained as “PR agency of record” by Bluefin Payment Systems, a payment technology provider for retailers, enterprises and small to medium-sized businesses worldwide. BackBay has launched a PR campaign to raise awareness of Bluefin in both national and trade media, with the aim of increasing the company’s visibility […]