Alice Caldwell, former PR manager for Dixons Carphone, has joined PrettyGreen as client service director. Caldwell worked in-house at Dixons Carphone across integrated campaigns and stakeholder management. She has 11 years’ agency experience, having worked for M&C Saatchi PR and Mischief before joining Dixons Carphone. In her new role, Caldwell will lead PrettyGreen’s brand comms team, with responsibility […]
Tesco’s fashion brand, F&F, has brought in Publicasity to handle its UK PR and manage a network of agencies across central Europe, including Poland, the Czech Republic, Hungary and Slovakia. Publicasity’s fashion team, which won the account following a competitive pitch, will work with F&F Tesco’s UK partner agencies, including creative agency ODD LONDON and media […]
The British Parking Association (BPA) wanted to create a mini PR campaign to shine a light on motorists’ attitudes to parking and using parking technology. The PR Office took on the challenge to reveal just how much time UK motorists spend looking for a parking space over the course of a year… Campaign: The British Parking […]
Portland has appointed Dean Sowman as account director, adding to its health team. Sowman will join the agency from MHP Communications and has a history in healthcare policy, public affairs and experience working with patient groups, medical organisations and the pharmaceutical industry. Dr. Jane Brearly, partner and head of health at Portland, said: “We are […]
Playmobil has appointed Cogent as its consumer and trade PR agency in the UK following a four-way pitch. Cogent will also lead on PR for the company’s rapidly-growing Lechuza brand of premium gardening planter products. Reporting to Jamie Dickinson, UK marketing manager at Playmobil® and Lechuza, Cogent will work closely with the brands’ in-house team […]
KPPR has been appointed by children’s publisher Andersen Press to handle the publicity for Fearne Cotton’s new children’s picture book Yoga Babies. Yoga Babies is written by TV and radio presenter Fearne Cotton and illustrated by Sheena Dempsey. It will be published on Thursday 7 September 2017. KPPR said: “Yoga Babies aims to promote family relaxation, reading and […]
SME London, in partnership with BBC Worldwide, has hired Taylor Herring to launch a live event called Strictly Come Dancing: The Spectacular. The event will take place at The ExCel Centre from 22-25 June allowing fans of the original TV series to see more of Strictly Come Dancing’s biggest stars. The Spectacular will give fans the […]
Gorkana‘s latest white paper looks at the tools PR professionals use to distribute content and features insight from industry experts, case studies and other commentary. As the white paper illustrates, journalists continue to rely on the humble press release, and share their advice for getting it right. However, digital forms of distribution enable communicators to speak […]
The Chartered Institute of Public Relations (CIPR) has released the findings of its State of the Profession 2017 research. It reports a greater emphasis on strategic planning in the industry, and the persistence of issues relating to gender equality and minority ethnic representation. According to the research, PR professionals in 2017 said they spent 10% more time on […]
Alex Gerrard has joined Yellow Jersey PR as chief financial officer. He will advise and build upon the firm’s ‘organic’ and acquisitive expansion plans. In previous roles, Gerrard worked with plcs and private companies through periods of rapid and sustainable development. He also founded and grew his own full-service accounting practice, which provides ‘high street’ accounting […]