SodaStream, the ‘sparkling water maker’, has chosen Alfred as its lead UK comms consultancy to drive brand repositioning and UK expansion. With operations in 45 countries, SodaStream enables consumers to turn tap water into sparkling water, flavoured sparkling water and cocktail tonics. Alfred has been briefed to increase brand awareness and market growth, with a particular focus […]
Rod Cartwright, Ketchum’s global corporate lead is set to leave the agency in May. Cartwright took on his role with the agency in 2011, succeeding Rob Flaherty and was made partner in 2012. There is currently no replacement for his role. Cartwright said: “Moving forward, I’m looking forward to pinpointing the right opportunity to do […]
No Brainer has added legal specialists from Aaron & Partners LLP to its client roster after an eight-way pitch. The agency takes on the account on a retained basis and will start work on strengthening the Aaron & Partners brand across Cheshire, North Wales and Shropshire. No Brainer will also support the firm to reinforce its company’s […]
Flip Out, the UK’s largest trampoline park operator, has appointed Ready10 to manage the launch of its newest London site at Brent Cross. Founded in Australia in 2012, Flip Out has more than 50 sites in seven countries. The Brent Cross Flip Out, located in Staples Corner Retail Park, will include a Ninja Skills Centre, meditation room and a designated […]
Cera, a new health-tech platform which enables family members to book carers for elderly relatives, has appointed W as its retained PR agency, following a launch project in November last year. The new venture – backed by former and current heads of JustEat, Standard Chartered bank, UBS and the World Health Organisation – was co-founded […]
The International Communications Consultancy Organisation (ICCO) will induct Lord Tim Bell into the ICCO Hall of Fame this evening. Bell, who is known for his advisory role in Margaret Thatcher’s three successful general election campaigns, launched Lowe Bell Communications in 1989, and became chairman of Chime Communications – which included the Bell Pottinger Group – in […]
Your bite-sized update on the people news and moves featured on Gorkana News this week. Ruder Finn UK appoints Shelley Facius as head of technology Juice PR founder Shelley Facius has joined Ruder Finn as its new head of technology. She will be responsible for growing the practice, working with the agency’s UK and global […]
Alexandra Park & Palace Charitable Trust has appointed London Communications Agency on a 12 month contract to raise the profile of its £26 million East Wing Restoration Project. The strategic brief is focused on the £26 million project to bring the old Victorian Theatre back to life and create a new public and cultural space […]
Unity has won its first health and fitness client – STRONG by Zumba, a music-led fitness programme that combines HIIT (high-intensity interval training), bodyweight exercises and strength training. The agency has won a six-figure brief to create campaigns to engage consumers, influencers, trade and stakeholders. Unity was specifically hired for its “personal connections with influencers”, which has […]
Ruder Finn has launched Bloom Health, a new speciality practice focused exclusively on healthtech. Nicole Pariser, the former director of global PR for Medidata, will support the new practice as senior vice president of health technology. Bloom Health is a part of Bloom, Ruder Finn’s incubator transmedia agency, which launched in March 2016. The new […]