Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and how access is key to getting a better position in the press. 2014 saw the publication of your seventh book, Bad Banks: Greed, Incompetence and […]
While many UK agencies obsess about world domination and flinging open their doors on foreign shores, Frank PR has just opened its third UK office and is finding diversity and healthy profits on home soil. Fresh from opening McFrank, its first Scottish office, a month ago, Frank founder and chairman Graham Goodkind tells Gorkana it’s […]
Blathnaid Healy, UK editor of Mashable, on her community of super-sharers, embracing British English and why she’s open to pitches from PRs. You were appointed editor of Mashable UK in October, a month before the site’s UK launch – how have things been going? It has been going great. Before the launch of our London […]
Hannah Strange, Managing Editor of VICE News EU, on reporting on the blindspots in traditional media, managing the fastest growing channel on YouTube and how PRs and NGOs can provide essential access. Talk us through your role at VICE News I am the Managing Editor for Europe on the editorial side. My role is about […]
Business Reporter Matthew Goodman, who has worked the private equity beat at The Sunday Times for thirteen years, is to join the senior team at Greenbrook Communications. Matthew, who will join Greenbrook as a Consultant, has worked in journalism for twenty years, and has spent the last thirteen at The Sunday Times writing on a […]
Bernadette McNulty, music editor at The Telegraph, on her diverse readership, reviewer shenanigans and why PRs shouldn’t differentiate between print and online. As well as being music editor at The Telegraph, you also write about film, art, TV and books across the paper’s culture pages. Tell us about your role. I plan, commission and edit […]
Alex Hudson, head of social content at the Daily Mirror, on why everyone will end up being a social content journalist, the importance of exclusivity and the growing opportunities for PRs. Firstly, tell us about the new social content team you’re heading up… It’s a difficult thing to explain because the team’s role is not […]
Weber Shandwick has appointed TVC’s Adam Clyne as head of digital in EMEA. Adam, who will be based in London, will lead digital operations across Weber Shandwick’s 33 office network across EMEA. Adam was global commercial director at TVC and The Economist Group, which bought the agency in 2012. While there, he was responsible for […]
Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months. Go with the personal touch Cosmopolitan’s digital beauty editor, Bridget March, likes the personal approach when being pitched to. “Blanket emails tend to be put on the back burner, while something personally […]
Frank is handling the personal PR for 2014 Apprentice winner Mark Wright, as well as promoting his new business venture. The final episode of The Apprentice, in December, saw Lord Sugar choose Mark to receive an investment of £250,000 for his business, Climb Online, a digital marketing agency. More than six million viewers tuned in […]