Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the agency world. Over the past decade, measurement has increasingly become an integral component of successful PR. We have felt this acutely, as our measurement programmes have […]
Michael Wilson, presenter of Jazz FM’s Business Breakfast, on being the “Robert Palmer of the business world”, imagining the “typical” listener is his mum and having guests who can hit key notes in a three minute interview slot. Some people might be surprised that Jazz FM broadcasts a programme like Business Breakfast; how did the […]
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of the meeting we had come up with some really promising ideas that would go on to form our proposal. On top of […]
Sophie Warburton, stylist and shopping editor at the Daily Telegraph, on relaunching the fashion website, the mix of high end and high street content and why PRs need to place the reader at the heart of their pitch. You’ve been stylist and shopping editor for the Daily Telegraph for nearly a year – tell us […]
Just a few weeks ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalised same-sex marriage nationwide. A sea-change for America. And a signal for the rest of us, too. Faster than ever before, attitudes are changing and what constitutes “mainstream” is diluting. We are embracing difference – seeing […]
John Lewis is on the hunt for a PR agency to develop and deliver a campaign for its new flagship shop in Leeds, which is due to open in late 2016. John Lewis will be the anchor tenant of the Victoria Gate development, in Leeds, which will complement the existing Victoria Quarter shopping arcade. The […]
All the inspiring work at Cannes Lions got me thinking about excellence in communications generally. And how although we all really love a big award-winning creative idea we know that clients want and need brilliant basics too. So here’s an imaginary set of communications awards we can aspire to win… in our own minds. Best rebuttal: […]
Clemmie Moodie, associate features editor at the Daily Mirror, on being very upfront with PRs, having no set readers and an unfortunate incident involving the world’s ugliest dog. You’ve been at the Daily Mirror for seven years, and as well as being associate features editor, you’ve just taken over the paper’s entertainment section, The Ticket […]
Gorkana catches up with Attitude editor Matthew Todd on celebrating the gay men’s magazine’s 21st birthday and launching the inaugural Attitude Pride Awards. Attitude turned 21 this month – how does it feel to come of age? It’s strange. When Attitude started in 1994 the age of consent for gay men was 21, so this […]
It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up in one definition is a difficult thing. We met with Matt Foster, an Account Director at Waggener Edstrom […]