W promotes Sophie Raine to head of brand

W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to work closely with the accounts teams in W’s brand division. She will also provide support to CEO Warren Johnson and MD Richard Tompkins to help […]

London Business Forum: Branson on Business

The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business hosted by Jeff Grout  Sir Richard, or plain Richard as he prefers, took part in an interview and audience Q&A, revealing the secrets of his business success, the importance of […]

Stylist Live: brands, meet your target consumer

Claire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women she created her products around – and they were all in one place with prosecco in hand. Air & Grace shoes are the perfect union of ‘chic’ […]

Case Study: Star Wars Post-it Note Murals

When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release of Star Wars The Force Awakens with the creation of giant Post-it note murals of iconic Star Wars characters. Using more than 3,500 Post-it notes in just […]

Tesco hires eBay’s Steve Milton as group media director

eBay’s Steve Milton has joined Tesco as group media director, taking over from Tom Hoskin who is moving to Barclays as MD, group media relations. Milton spent eight years at eBay, where he led EMEA comms for the auction website, with most recent responsibility for marketing and comms in emerging markets. Before joining eBay, he […]

Case Study: National Wallpaper Week for Graham & Brown

When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a ‘Kinky Vintage’ edition to “get pulses racing in the bedroom” with the help of “sexpert” Tracey Cox and designer Laurence Llewelyn-Bowen. The results? Nation-wide coverage, National Wallpaper […]

Agencies: Your future in the face of digital

Tim McLoughlin, Head of Social Media at Saatchi & Saatchi, doesn’t think his job will exist in five years’ time. At a panel discussion hosted by Lansons as part of Social Media Week LDN, Tim joined Thane Ryland, Global Head of Social Media and Analytics at Microsoft, and Russ Graham, Head of Digital and Social […]

Tin Man to launch Instagram app Takumi to connect brands with ‘influencers’

Tin Man has been chosen to launch Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram”, following a three-way pitch. Takumi will connect Instagram “influencers” (people with between 1,000 and 100,000 followers) with the brands that they, and their followers, love. Takumi’s influencers will be able to choose […]