Dorel UK, manufacturer of baby car seat Maxi-Cosi and pushchair Quinny, has appointed Red Consultancy as its UK comms agency, following a five-way pitch. Dorel is a major player in the nursery industry with a range of brands including car seats, pushchairs and learning development toys. Red Consultancy’s remit includes product and brand comms, with […]
Aisle 8 has been chosen to handle the launch and ongoing comms activity for new luxury sex toy brand Perlesque. Aisle 8 has been chosen to handle the launch and ongoing comms activity for new luxury sex toy brand Perlesque. The agency has been briefed to handle the launch of Perlesque in March, raising the […]
Wild Card has been briefed to handle the UK PR for English winemaker Chapel Down, following a competitive pitch. The agency’s drinks division has been briefed to build brand awareness of Chapel Down in consumer, trade and social media. The campaign will include support for its range of sparkling and still wines. Mark Harvey, MD […]
Global network provider Truphone hires Marketo’s Alan Banks to the newly-created chief sales and marketing officer role, with responsibility for the company’s comms function. Reporting into Truphone‘s CEO, Ralph Steffens, Banks will also lead Truphone’s global sales and marketing teams. He is in charge of marketing Truphone’s services and products, as well as contributing to […]
Jargon has been chosen to raise awareness of Agilitas, an ‘inventory-as-a-service’ business that supplies clients with IT support and maintenance for a flat fee, throughout the UK business and tech press before targeting European media. Jargon will run content campaigns for the IT company, with a focus on creating engaging industry research focused on the […]
Brands2Life’s Katie Buckett and Alex Pearmain have launched a new social and digital marketing consultancy OneFifty with backing from consumer brand agency Hope&Glory PR. The new agency will work with marketing, brand, communications and customer service teams to provide data products, and help develop socially driven strategies. Buckett is a digital brand comms specialist, with […]
Sky Academy, a scholarship programme which offers funding for emerging artists, has hired Aduro Communications to help drive awareness of and entries to its 2016 programme, which offers £150,000 of funding for creative projects. The Sky Academy Arts Scholarships is open to emerging artists aged between 18 and 30 in the UK and Ireland and […]
Chris Whittle, founder and MD of Experience12, on his marker for a successful campaign, how painting Homer Simpson next to the Chalk Giant was his first big success in PR and his love for all things Asterix. Before I reach the office in the morning, I’ve already… Scanned Twitter on the train (and nine times […]
The Academy has merged with Shine Communications to form a new group called The Academy, with Shine becoming its consumer PR arm. The Academy founders Mitchell Kaye and Daniel Glover, who formed their agency in March 2014, have taken a majority stake in Shine Communications. Rachel Bell, who founded Shine in 1998, will revert to […]
Property website Zoopla has brought in Brands2Life to handle its consumer PR, following a competitive pitch. The agency has been briefed to develop creative integrated content for Zoopla, as well as handle traditional press office activity. Work starts immediately and the Brands2Life team will report to Zoopla’s PR manager, Stefanie Midmer. Lawrence Hall, head of […]