Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including Lastminute.com and Radley, Mats Stigzelius, co-founder of Takumi, says influencer marketing works when its “raw, honest and personal”. Here he offers five top tips for PRs who are […]
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change communication effectively and, ultimately, how change communication can boost the bottom line for its clients. To create effective change communication, Rockland and Colville insist it is important to set clear […]
Health and beauty specialist Pegasus has appointed Hogarth Studio’s operations manager, Alison Perkins, to the newly-created role of associate director, head of studio. With 30 years’ experience in production and advertising, Perkins joins from WPP-owned marketing agency Hogarth Studio, where she headed up a 73-strong team working in London, Milton Keynes, Prague and Dhaka. In […]
AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and Measurement categories of the PR Lions awards. The measurement body will provide research advisors to help firms improve their entries to two categories in the awards, which are part of […]
Peppermint Soda has expanded its property portfolio with three new clients including Story Homes, Till Asset Management and Artez Group. Peppermint will develop Story Homes’ national profile as it looks to develop residential homes in key regions across the UK. It will also look to develop media relations, direct relationship sales and digital and creative […]
Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch. White Tiger has been briefed to raise the brand’s consumer, travel trade and travel technology media profile to support traffic growth and revenue targets. Campaign objectives include encouraging consumers to revisit the flight […]
Andy Coulson, ex-News of the World editor and a former Downing Street director of comms, has joined forces with Pitch’s chief exec Henry Chappell to launch Coulson Chappell, a corporate comms consultancy that offers “discreet” strategic comms and corporate advice. The newly-formed agency will provide strategic comms support and corporate advice to business leaders, companies […]
This week’s World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo DiCaprio, and attended by heavyweight business and world leaders, from Draghi to Tsipras. Many key comms professionals and PRs and their clients attend, but what is the real PR opportunity […]
Another Word Communications has been appointed by the ethical skincare company, The Body Shop, to manage its corporate and sustainability communications following a competitive pitch. The agency is set to report to the international director of commitment and corporate communications, Kate Levine, who joined The Body Shop last year. Lynda Redington, founder and joint managing […]
Collinson Group, which operates brands in the loyalty, lifestyle benefits, insurance and assistance spaces, has hired Citigate following a competitive pitch process. Citigate will work on a “comprehensive brief” for the group’s Collinson and Intana brands which operate in the B2B insurance and corporate assistance segments, where it provides support for businesses in “challenging situations” […]