Victoria Main, director of media at Cambre Associates, on her passion for media relations, how the PR industry should cut down on jargon and dispelling the myth that communications is all ‘spin and Champagne’. What media outlet/journalist can’t you start your day without? I’m between Brussels and London, so I’ll cheat and name two. POLITICO‘s morning Playbook newsletter, penned by the […]
Specialist comms agency Rule 5 has won a competitive three-way pitch for two of Birchwood Price Tools’ (BPT) top power tool and wood screw brands, Bullet and Punk. Rule 5 will start work to engage retail partners for the manufacturer and wholesaler immediately. The agency will develop a conventional PR programme for the wood screw […]
Fleet Street Communications has added Lamb Weston, an international supplier of frozen potato products, to its trade portfolio. The agency won the account following a competitive pitch. It will work on a comprehensive, on-going press office programme, supported by year-round campaign projects. Fleet Street will be responsible for building brand awareness and presence across Lamb […]
We have a final few places left for our media briefing with on CNBC International on Wednesday 27 Jan , where we’ll be meeting news editor, Katrina Bishop, social media editor, Cristy Garratt and managing editor of digital Phillip Tutt. CNBC’s audience is made up of senior corporate executives, financial services professionals and high net worth private […]
British bicycle brand Brompton has appointed The Earned Agency as its UK PR and comms agency, following a four-way pitch. The agency has been briefed to create a series of strategic campaigns to showcase why a Brompton bike is “perfect for both work and play in the modern city” as it looks to reach a […]
Mischief PR has been named the winner of the first one-day creativity competition Creative Shootout, winning the title of the UK’s most creative PR team for its response to a brief from Unicef UK. Six agencies responded to the brief from Unicef UK, the charity associate of the competition, last Thursday morning, and, in response, pitched to judges and a […]
Gary Corcoran, editorial director at Last Word which publishes financial titles International Adviser, Portfolio Adviser, Expert Investor and Fund Selector Asia, on the publisher’s recent rebrand, its push into video content and how PRs can help amplify its coverage. Can you tell us about the recent website rebrand at Last Word? Last Word celebrated its […]
The Association of British Travel Agents (ABTA) has chosen Flagship Consulting to enhance the reach of its annual Earlybird campaign, which encourages customers to book holidays early with an ABTA Member. ABTA wants this year’s campaign to be more engaging and impactful and use new channels to raise the Earlybird campaign’s profile. The two week campaign kicked off […]
Stripe Communications, which is celebrating its tenth anniversary, has named Chris Stevenson, former director of client service and business development at Emanate, as MD of its new London office. Reporting to Juliet Simpson, Stripe’s CEO, Stevenson will lead the strategic growth of the agency’s new London office as well as boost its comms services offer. During […]
A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week. Pitch Wins Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch. Cafe Rouge, part of the Casual Dining Group, has brought […]