MWC 2016: three key PR takeaways

A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of  Mobile World Congress (MWC) made headlines for brands like Samsung, HTC and others in the consumer tech industry, but what were the main PR lessons this year? In a follow-up to Gorkana‘s preview of this year’s event, comms experts […]

Instinctif wins top agency at PRCA financial awards

Instinctif Partners, Schroders, FTI Consulting and Lansons were among the big winners at last night’s inaugural PRCA City and Financial Awards 2016. At the ceremony, which took place at the Merchant Taylors’ Hall in the City, Instinctif picked up the City Agency of the Year award. Schroders’ PR team scooped In-house Team of the Year. […]

Thanos Hotels and Resorts hires PCC

Perowne Charles Communications (PCC) has been chosen to handle the UK PR and social media for Thanos Hotels and Resorts, Cyprus’ leading luxury hotel group. The agency has been briefed to raise the profile of the family-run Thanos brand and its three hotels Anassa, Almyra and Annabelle. Founded 40 years ago by the late Alecos […]

Splendid hires Gavin Taylor to lead digital team

Splendid Communications has appointed iProspect Enterprise’s Gavin Taylor as head of performance, as the agency looks enhance its digital and creative offer. Taylor will head up the agency’s digital team, with a brief to grow the company’s digital performance capabilities and enhance the use of data to formulate SEO strategy, insights and measure campaign success. He […]

BMG hires Steve Redmond to handle global comms

BMG, the world’s fourth biggest music publisher, has appointed music industry veteran Steve Redmond to run its worldwide comms activity. Redmond has been a leading voice in the music industry for more than two decades. He has consulted for BMG in the UK and internationally since 2012. Since 2007, Redmond acted as a consultant to companies and organisations across […]

Rein4ce rebrands to emphasise training offer

Rein4ce, the specialist insurance and reinsurance PR agency, has unveiled its new corporate brand and website placing more emphasis on its media training offer. The agency, which launched in 2008 to serve the international insurance and reinsurance markets, worked with branding agency Brand Experience on the redesign. Stephen Breen, Rein4ce MD, said: “The company is in great shape and […]

Storm wins B2B food waste business brief

Bio Collectors, a food waste collector and recycler, has brought in Storm Communications to manage a B2B and corporate thought leadership programme to raise awareness of its offering. The campaign will position Bio Collectors as a leader in food waste management and promote its environmentally-friendly, anaerobic digestion, recycling facility in Mitcham, South London, and raise awareness of its collection service. […]

Pitch PR wins Channel 4 briefs

Channel 4 has handed two PR campaign briefs to sports PR agency Pitch PR to promote its Formula 1 and 2016 Paralympics coverage. Pitch previously worked on Channel 4’s PR campaign around the London 2012 Paralympics, and has been re-hired to help the broadcaster promote its 2016 Paralympics coverage. The agency aims to raise awareness […]

ATP Media briefs Threepipe

ATP Media, the broadcast arm of men’s professional tennis tournament ATP World Tour, has chosen Threepipe as its PR agency for 2016. Formed in 2001, ATP Media programming of the Barclays ATP World Tour Finals, as well as ATP World Tour Masters 1000 and 500 tournaments, broadcast across 190 territories in 2015 and reached a global […]