Maria Boyle, founder and director of MB Communications, on gaining a sixth sense for what will and won’t work, why PRs shouldn’t hide behind emails and get on the phone, and why she’s keen to mentor more business women. Before I reach the office in the morning, I’ve already… Listened to the radio and got a news […]
Burson-Marsteller UK has appointed The Times‘ Andrew Clark as a director in its public affairs team. Clark was most recently deputy business editor at The Times, where he managed 25 journalists working across print, web and tablet editions. The department was named ‘Business and Finance Team of the Year” at the 2011 British Press Awards. Prior […]
AVG’s Innovation Labs, the internet security provider’s independent development arm, has hired Augur to raise its global profile. Augur, which calls itself a comms agency for “unsexy tech companies”, will promote the Amsterdam tech developer throughout 2016. The 30-strong Labs team experiments with everyday tech on projects such as its Invisibility Glasses, which can ‘hide’ the wearer from […]
Claire Maugham, director of policy and communications at Smart Energy GB, on effecting national behaviour change around the government’s complete rollout of smart meters by 2020, how to avoid “24/7 workaholism” and how she persuaded the Royal Philharmonic Orchestra to play instruments made from old energy meters. What media do you absorb on your way into the […]
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it explains to Gorkana how it is using a simple message to make the most of a mix of channels to stand-out in an overcrowded market. The campaign, which launched today […]
Iredale Communications, founded by former Sunday Times reporter Will Iredale, has won four new accounts, including utility bill divider Dividabill and frozen smoothie company Pack’d. Dividabill, which allows students and professionals living in shared households to setup, divide and pay their utility bills in one bundle, has hired the agency as part of a spring initiative to rebrand the […]
Lidl, Britain’s fastest-growing supermarket*, has appointed W as its UK PR agency ahead of a major expansion programme. W, which won the account following a competitive pitch coordinated by agency-client intermediary AAR, has been handed a wide-ranging brief, which will encompass consumer, corporate and CSR activity. The appointment comes as Lidl looks to increase the brand’s engagement with […]
Engine and Edelman have made it onto this year’s The Sunday Times’ 100 Best Companies To Work For list. In addition, Bite has been named one of the 100 Best Small Companies To Work For. Engine, which includes PR firms MHP and Mischief, took 66th place this year, and is the sixth consecutive year the agency has made […]
Mercia Technologies, a business which invests in “disruptive” tech companies such as virtual reality enterprise nDreams, has hired Buchanan as its retained financial PR and business comms adviser. Buchanan will build a comms strategy for the tech investor which will highlight its investment model. Mercia’s “complete capital solution” provides investment capital for tech ventures via its FCA-authorised […]
FWD Group, which last week announced an MBO by two of its directors, has hired Newgate’s Roddy Watt as director in its capital markets division. Watt will launch and lead FWD‘s capital markets team which will complement the agency’s existing corporate PR, research and investor content offerings. The unit’s remit will include IPO preparation, M&A and aftermarket calender […]