The global PR and comms consultancy Hotwire PR has entered a co-branded partnership with Dubai-based Active (Digital. Marketing. Communications). Active will add the Hotwire logo to its existing brand identity and together the two companies will work to deepen their operational relationship. Hotwire will benefit from Active’s network across the Middle East and Active will […]
Pietro Ranieri, MD at consumer tech PR firm Ranieri, on the roller coaster ride of running a PR agency, understanding what success actually looks like, and why journalists shouldn’t bash PRs for trying to do their job. Before I reach the office in the morning, I’ve already… Walked our chocolate labrador Rocky, helped get my three and five-year-old […]
Ontario Tourism Marketing Partnership Corporation (OTMPC) has appointed tourism firm Hills Balfour to manage its trade relations, consumer marketing and PR strategy in the UK and Ireland. Hills Balfour has been briefed to promote Ontario’s diversity, cities, activities and culture and increase awareness of the destination within the UK and Ireland, after a competitive pitch. […]
The Financial Times has handed Golin a brand reputation brief, with a focus on digital advertising. The FT has a combined paid print and digital circulation of 780,000. Golin’s appointment comes as mobile, an increasingly important channel for the financial title, now drives almost half of total traffic. Nick Bishop, head of corporate at Golin, […]
Tracklements, which makes artisan condiments, has appointed FMCG PR specialist Richmond Towers to lead ‘Trackle-Mo-Ments’, its 2016 consumer and trade communications campaign. The campaign’s objective is to raise awareness of the brand and inspire Britons to find their “favourite Tracklements product for every occasion”. It makes more than 60 products and has won over 170 food awards. A UK business, Tracklements […]
PAV I.T., which provides IT infrastructure solutions and support, has appointed PMW Communications, a full-service marketing agency based in Sussex, for comms and marketing services. Following a competitive pitch, PMW Communications is developing a multifaceted marketing plan to refresh PAV I.T.’s PR, social media and online marketing strategies. PMW specialises in digital marketing, graphic design, social media and SEO, as well […]
Falcon Acquisitions, a media investment firm targeting acquisitions in the mobile, online television and video broadcasting sectors, has appointed investor and financial PR specialist St Brides Partners, to handle its communications. St Brides Partners will support Falcon Acquisitions’ investment expansion into over-the-top (OTT) content, or delivery of video and TV content via the internet, by delivering effective financial PR […]
Daily Mail & General Trust PLC (DMGT), owner of the Daily Mail and DailyMail.com, is in “early stage” discussions with a number of parties about a bid to buy Yahoo! Inc. According to a report from the Wall Street Journal on Sunday (10 April), the bid could take the form of a private equity partner acquiring all of Yahoo!’s US-based […]
Manc Frank, the Manchester office of Frank PR, has been chosen by London-born burrito chain Chilango to launch its first venue in the North West. Chilango, described as one of the most successful crowdfunded restaurant brands in the world after raising £3.4 million from over 1,400 people on Crowdcube.com in December 2015, will open its […]
New online mattress brand Hyde & Sleep, which is backed by British bed specialist Dreams, has brought in Battenhall to handle its UK social media and PR. The new brand, which launches this week, claims to be the first to offer mattresses filled with “memory foam” which is a memory foam and micro-spring combination that can […]