M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division and promoted business director Laura Coller to lead the new offer as head of lifestyle. The new division comes as part of the agency’s plan to ‘create impact through the things people love’, with client campaign activity running across PR, digital, ATL, social […]
Online content platform The News Hub is to allow brands to publish “unedited” articles alongside editorial stories, in a service which it claims will “bypass the complicated relationship between PR and journalists”. The News Hub, which launched 18 months ago, is an “impartial” online content platform with contributors around the world, which aims to “make […]
Maitland has managed financial PR for the £18m acquisition of Brighton Pier which has just been completed by a company led by entrepreneur Luke Johnson. Eclectic Bar Group plc, which acquired the pier, has changed its name to Brighton Pier Group plc after completing the deal and it has raised approximately £8.5m in new AIM-listed […]
Local Pensions Partnership has appointed MHP Communications as its comms adviser as the partnership formally moves towards a new “pooled” structure. LPP is an asset and liability management collaboration between the Lancashire County Pension Fund and the London Pensions Fund Authority. MHP will provide a comprehensive media and public relations strategy, as well as regulatory and […]
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A 49% increase in Betfair customers as the campaign reached its peak. Campaign: Victoria Pendleton Switching Saddles Client: Betfair PR Team: Pitch Timing: […]
Milestone Group, the company behind youth employment venture The Passion Project, has appointed Walbrook PR to handle its financial communications and investor relations. Milestone, which is led by chief executive Deborah White (pictured), is listed on AIM. It reported revenues of £318,035 in the 12 months to 30 September 2015. Last month, it raised £549,500 […]
Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics. Olympic stars, including Sir Steve Redgrave, Louis Smith and Rebecca Adlington, are featured in #GreatStarts recreating iconic Hollywood morning scenes. The campaign will roll out over the coming months and […]
PR and marketing agency Shooting Star has secured a contract with AJ Purchasing, a procurement and supply chain business which specialises in the care sector. AJ Purchasing has appointed Shooting Star, which has offices in Lincoln and Bristol, to assist with the delivery of its new branding with a view to delivering PR in the […]
Mercieca has been briefed to raise awareness of the launch of CocoPro, which claims to be the “world’s first high protein pure coconut water”, in the UK. The integrated agency will lead both the brand’s trade and consumer PR. Rory Lawson, founding partner at CocoPro, said: “We hired Mercieca because it has strong credentials in […]
New watermelon water brand What A Melon has called in creative comms agency Tin Man to handle its UK launch next month. Tin Man will be responsible for the creative launch campaign for What A Melon, described by the brand as ‘the new Coconut Water’, as well as provide ongoing consumer and trade press office activity. The agency aims to […]