Portland has hired Dr Brendan Murphy as a director to establish and grow its medical education offering. Murphy will be part of the health management team. He joins Portland after four years at Nucleus Global, where he was director of client services at Articulate Science. Portland has also hired Rachel Maconachy as account manager. She […]
PR and social media agency Wolfstar has forged a partnership with creative visual firm Seventy1 Digital to enhance its video offering for clients. Its activity kicks off with content to mark the 200th anniversary of Portmeirion Group’s Spode Blue Italian design. Portmeirion Group handed a brand awareness brief to Wolfstar in March to raise the […]
Cambridge University Press’ former global head of PR, Adam Tuckwell, has joined specialist PR and content agency MobasEngage as head of PR. Tuckwell will head up the PR and content agency, which is part of creative marcomms firm Mobas Group. As well as leading the MobasEngage team, he will continue to serve as chair […]
When hen and stag party brand Red7 Leisure wanted to enhance its market share, Red Hot Penny came up with a PR and SEO campaign to leverage the popularity of emojis by creating “The World’s First Mankini Emoji”, as well as blow-up doll and beer goggle symbols… Campaign: The World’s First Mankini Emoji Client: Red7 Leisure PR Team: Red Hot Penny Timing: November […]
UK-based travel company Olympic Holidays has hired TippetPR on a one year communications brief which encompasses trade, consumer and digital activity. TippetPR will look to develop greater brand visibility for the travel agent as it looks to increase sales through online and offline channels. Carl Catterall, head of marketing and communications at Olympic Holidays, said: […]
Hotwire has been appointed as the European PR agency for Nuance, a business providing voice and language tools for both businesses and consumers. The agency will work across the UK, France, Germany, Italy, Spain and Benelux after winning a competitive four-way pitch. Hotwire is set to deliver an integrated campaign across earned, owned and digital communications […]
Elephant Communications has made two appointments to support the consultancy’s growth in 2016. Jim Follet joins Elephant as account director and will work on the agency’s growing portfolio in the arts and live music including classical music, rock music and public art expositions. Zoe Baptie joins the agency as a senior account manager. She will […]
The Economist Group’s ‘Economist Intelligence Unit’ study has shown that emerging executives are more likely than their elders to trust brands as publishers. The study, in association with communications consultancy Flagship Consulting, reveals that respondents who have been working for fewer than ten years are over 50% more likely to find company websites helpful for […]
Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to Digiday. Gorkana asked agencies Diffusion, Firstlight PR, Good Relations and Threepipe what implications this trend has for PR. The boom in messenger apps, such as Whatsapp, Facebook Messenger, Snapchat and Skype, has led […]
Chinese sports footwear brand 361°, an official supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August, has chosen Iroquois to handle its UK PR as part of the brand’s wider European expansion plans. 361°, which has the strapline ‘One Degree Beyond’, has briefed the agency to provide a media strategy focusing on the […]