Brighton-based healthcare comms specialist Pegasus has been acquired by UDG Healthcare, a FTSE 250 listed international provider of outsourced healthcare services, for £16.8 million. The deal involves a £10.1 million initial consideration followed by £6.7 million deferred over a three year earn-out. The proceeds will be shared between a number of Pegasus shareholders. The Pegasus board will […]
Specialist management consultancy, Parker Fitzgerald (PFG), has appointed Newgate Communications to advise on its corporate communications and marketing strategy. The Newgate team will be led by group managing director Steffan Williams (pictured) and supported by Alistair Kellie, partner at the agency. Newgate will work with sister company 2112 which will provide marketing and design consultancy. PFG provides […]
News apps and new software are growing in importance for newsbrands and have even changed the dynamics within newsrooms and the way journalists work. Comms professionals from Newgate, W and Golin discuss how this has affected PR. As the closure of national newspaper The New Day has shown, it now difficult for titles to survive without a solid digital […]
Taylor Herring has unveiled its latest creative for the Kellogg’s #GreatStarts Olympic Campaign, releasing a video of team GB athlete Louis Smith demonstrating a “unique” breakfast gymnastics routine. The video and picture led content follows the launch campaign 100 days ahead of the Rio Olympics, which saw Smith team up with Sir Steve Redgrave and […]
Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers. W, which won the account following a four-way pitch, aims to generate online content and live PR experiences, it says. To do this, the agency wants to strike brand […]
Strategic communications consultancy Charlotte Street Partners has appointed two new partners and created new investor relations and healthcare practices. Investor relations will be headed by Tamsin Garrity, who joins as head of financial communications and investor relations and will be based in London, after working as an investment analysis for ten years, most recently at […]
Communications research consultancy BritainThinks has established an advisory board consisting of The Times‘ Daniel Finkelstein OBE, Mumsnet’s Justine Roberts and McCann Worldgroup’ Mark Lund amid a move into strategy consulting with new partner Spencer Livermore (pictured). Finkelstein is associate editor and a columnist for The Times and a former Tory policy adviser who was made […]
Ready-to-drink protein and nutrition brand For Goodness Shakes has hired Well Hello to launch its new Protein Water and Protein Coconut Water offering. For Goodness Shakes’ new range of Protein Water offers 20 grams of protein, with no sugars, fats or carbs. Protein Coconut Water is a more “lifestyle-focused” product, with no sugars, fats or […]
Home appliances company SharkNinja has appointed Brazen as its first UK PR agency, with a brief to ‘own the screen’ for its two brands, Shark and Ninja. The home appliances company, which began trading 23 years ago, has offices in the UK, US, China and Canada and makes products sold worldwide. Brazen’s appointment represents SharkNinja’s […]
Private equity investor YFM Equity Partners (YFM) has appointed FWD as its retained PR and comms consultancy. With offices in Leeds, London, Manchester, Birmingham and Sheffield, YFM sources and invests in businesses across the UK regions “with strong potential for value growth”. FWD has been briefed to increase YFM’s exposure in national, regional and trade […]