Nathan Rous, director of NPR, talks about cutting his teeth in local media, why PR is one of the most “incredible” sectors to work in and once bearing a striking resemblance to former Olympic long-distance runner Zola Budd. Before I reach the office in the morning, I’ve already… Made the most hideous smoothie known to man and […]
Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced by platforms outside of what is considered ‘the norm’. It also claims the ‘myth’ that Facebook isn’t a channel for B2B comms “is dead”. In the survey, where 1,000 business decision […]
The Lifestyle Agency has been chosen to handle the PR for Fraser Yachts in the UK. Part of the Azimut-Benetti Group, Fraser Yachts has been described as the largest luxury yacht service provider in the world, with more than 150 employees and 12 offices worldwide. TLA has been briefed to promote Fraser Yachts’ services, which include yacht sales, charter, yacht management, crew and construction, targeting the luxury yacht, lifestyle and travel media. […]
Hempco Canada Superfoods, described as a pioneer in the global hemp industry for more than 14 years, has brought in Storm Communications to launch its new range of hemp oil, seeds, superfoods, supergreens and snacks under its first consumer-facing brand, PlanetHemp. Hempco Canada Superfoods has briefed Storm to help generate retail listings in the UK. […]
Debenhams has promoted Hayley Betts to head of product PR, 15 months after she first joined the UK department store chain as a senior PR manager. Betts will head up all product PR for Womenswear, Menswear, Kidswear, Homes and Beauty at Debenhams. Heading up a six-strong product PR team, she will work alongside Debenhams’ senior […]
The consumer health debate is growing in momentum as the Committee of Advertising Practice (CAP) runs a public consultation on how food and drink products should be advertised to children. In response, Good Relations suggests eight top tips for handling the debate in the media. On 13 May the Committee of Advertising Practice (CAP) launched its food and […]
The rise of digital, social and paid for content has many in the industry talking about new ways of working, but traditional media relations still has a fundamental part to play in PR. With more and more brands seeking even more ways to influence their target consumer, a story featuring your brand in a trusted […]
Stuart Jackson, former communications director at EE, is co-author of ‘The 4G Mobile Revolution: Creation, Innovation and Transformation at EE’; the story of the British mobile network operator, EE, published by Kogan Page. Olaf Swantee, former CEO of EE, and Jackson wrote the book, which charts the joint venture between Orange and T-Mobile, and the […]
Red Lorry Yellow Lorry will provide INSIGHTEC with an awareness campaign targeting both patients and medical professionals. INSIGHTEC aims to highlight its work in the development of breakthrough medical technology, such as its MR-guided Focused Ultrasound (MRgFUS) therapy platform. Susan Wills, INSIGHTEC’s country manager for the UK and Ireland, said: “MRgFUS has the potential to […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News Pernod Ricard, which includes brands Absolut Vodka, Beefeater Gin and Jameson Irish Whiskey, has promoted its head of corporate comms, Aurélie […]