For the third year running, Bloomberg Media has been named the number one business media brand in the Ipsos Affluent Survey Europe 2016. The survey, which interviewed 27,751 Europeans across 21 countries, covers the top earning 13% of adult European consumers and took place last year. According to Bloomberg Media, the latest figures show it has the highest […]
In the week of the AMEC Summit in London, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a campaign strategy. It should be integrated, and applied on an ongoing basis, to inform and improve future campaigns and to further the progression of the […]
Neil Gordon-Henderson, head of media content at Which? on his switch from journalism to PR and working for a campaigning publication. What made you decide to switch from journalism to PR? Broadcast was largely underserved for clients, and they had a fear that every interview would be Paxman or Marr. PR agencies would generally concentrate […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News As part of the agency’s international expansion plans, Hanover names Blue Rubicon’s former chairman, Alastair Gornall as its first non-executive chair. […]
Celicourt Communications has been appointed as adviser to diamond producer Gem Diamonds and electrical energy storage company redT Energy. Mark Antelme, managing director, Joanna Boon, director, and Jimmy Lea, associate at Celicourt Communications are handling both accounts. Gem Diamonds is an LSE-listed company with diamond mining operations in Lesotho and Botswana. An AIM-listed company, redT Energy offers technology developed over […]
The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will drop and it continues to see challenges with diversity and equal pay. In 2016, the PR industry is estimated to be worth £12.9bn which is up from £9.62bn, […]
The Prince’s Countryside Fund has appointed the Canal & River Trust’s Simon Henry to the newly-created position of PR manager. The Prince’s Countryside Fund was established by HRH The Prince of Wales in 2010 to improve the prospects of family farm businesses and the quality of rural life. Henry, who took on the newly-created role […]
Fever has had its UK PR brief for PlayStation extended and will now act as the retained consumer PR agency for its hardware and software across EMEA markets, ahead of the launch of PlayStation VR in October. Sony extended the brief following a four-way competitive tender process. Fever will work with the Sony Computer Entertainment Europe’s […]
Golin has created three new roles to strengthen its digital content strategy, with VCCP Kin’s Alex Michael joining the agency as executive digital director, Catherine Pryce named digital creative director and Golin’s head of social media, Neil Kleiner, promoted to head of social and content. With the newly-created roles, Golin aims to drive integrated solutions […]
Louise Ansari has joined the Centre for Ageing Better, a charitable foundation, as director of communications. Ansari will work closely with Anna Dixon, chief executive, Dan Jones, director of innovation and change and Claire Turner, interim director of evidence at Centre for Ageing Better. Anna Dixon, chief executive of Centre for Ageing Better, said: “We are delighted […]