Kicking off the first session at AMEC 2016, Omar Mahmoud, chief of marketing knowledge, private fundraising & partnerships division at UNICEF, discusses how comms professionals can use three lessons from football performance measurements and apply them to your business strategy. While speaking on the first day of the AMEC summit, Mahmoud said that ‘football is […]
Redleaf Communications, part of Porta Communications, has promoted Amy Williams to associate director in the company’s professional and financial services team. Williams joined Redleaf as account director in early 2015, after a US role with Aspectus and, previously, Montieth & Company. Her specialist sectors include banking, fintech, alternative finance, private equity and investment management. Charles […]
On the first morning of the AMEC Summit 2016, David Rockland, partner and CEO at Ketchum Global Research & Analytics, looks forward to the next two days of the conference and tomorrow’s launch of a new Integrated Measurement Framework. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this […]
Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns. With more than 15 years’ experience in advertising, marketing, online and broadcasting, Readon has created digital, social, and broadcast campaigns for the likes of Universal Studios, Nissan, BSkyB, Cadbury, Ubisoft and Google. He has […]
In Gorkana’s exclusive video interview with John Croll, CEO at iSentia, John shares his expectations for the 2016 AMEC Summit and discusses the talks he is most looking forward to. He also explains why metrics matter so much to his organisation. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International […]
Ahead of going on stage to welcome delegates to this year’s AMEC Summit 2016, Myles Johnson, UK MD of Gorkana, reveals why it’s set to be the biggest and best AMEC Summit to date and why metrics can help comms professionals #PRove their value. The Association for the Measurement and Evaluation of Communication (AMEC) is […]
Healthcare media relations strategist, Judith Moore, joins Portland Health as an associate director. Previously Moore held roles with the UK Government, global PR agencies – such as Chandler Chicco Agency and Burson-Marsteller – and with universities. As the public health minister’s media spokesperson, Moore has provided guidance around a number of controversial health issues such […]
Redleaf Communications’ campaign with the Chartered Insurance Institute was among the winners of the Insurance Marketing and PR Awards which are held by Insurance Post and Insurance Age to recognise communicators who operate in the insurance industry. The Insurance Marketing and PR Awards recognised insurance providers, and the teams and agencies who handle their communications, across 14 categories. On […]
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your comms more effective. As measurement becomes increasingly important for PR, the study will describe how to implement a robust measurement programme in your […]
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are fewer reporters in the education sector and this means that “deserving” stories do not always get covered. Gorkana asks PRs from Catherine Lane and Mango Marketing what this means for PRs […]