Anil Ranchod, deputy director, PR and comms at The Stroke Association, on integration and relationships being key to measurement and why success is all about impact. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC […]
Elayne Phillips, head of Civil Service comms and internal comms, on the reasons this year’s AMEC summit is so important, why metrics are vital for her role and looking forward to the launch of a new Integrated Measurement Framework. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in […]
At the AMEC Summit 2016, Eileen Sheil, director of communications at Cleveland Clinic describes how she protected her budget when the organisation was in crisis. Eileen Sheil, director of communications at Cleveland Clinic, faced a 70% reduction of her PR and comms office. When the academic medical centre faced falling revenues recently – largely due to […]
Jeremy Thompson, AMEC chairman and EMEA MD at Cision, reveals what’s making this year’s AMEC summit stand out, why measurement matters and how PRs can #PRoveit. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s […]
On the first day of the AMEC Summit, Giles Peddy, group managing director at LEWIS, wants to focus on outcomes, outtakes and business impact. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s […]
On the first morning of the AMEC Summit 2016, Mark Stephenson, head of brand, comms & digital at Philips North America, looks forward to the summit, and to the future of the measurement industry. He says: “Metrics are king.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in […]
Rooster has been appointed by MOBKOI, a premium mobile marketing company, to build brand and product awareness in the UK. Rooster’s brief is to build awareness among UK media, including marketing, advertising and business trade publications. James Brooke, managing director at Rooster PR, said: “We’re looking forward to giving MOBKOI the platform and the audience […]
Diane Scott, director of media and corporate affairs at Visa Europe, discusses how she convinced a new CEO that her comms team was a valuable asset to the business, during the AMEC summit 2016. In June 2014, Scott had just joined Visa in her current director role. Speaking at the summit, she described how it was […]
Way To Blue has this week launched a new dedicated global influencer business called iN, which aims to drive brand advocacy for its clients through a real-time tracking tool called ‘iN-dex’. With a six-strong global influencer panel, iN will look to build its service on “meaningful relationships” with influencers, as well as build multi-platform programmes integrated […]
The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR. Tricker will produce the organisation’s monthly member’s magazine, Women Together – writing, editing and designing the 32-page magazine, which circulates to SWI members across Scotland. Women Together, which was previously produced in-house, has been outsourced so as to address a deficit […]