Ketchum’s global network will provide international PR and media support to the Rome 2024 Committee, promoting the City of Rome’s bid to host the 2024 Olympic and Paralympic Games. Rome is competing against Paris, Budapest and Los Angeles to host the Games and the result will be announced on 30 September 2017. David Gallagher, CEO […]
Leeds-headquartered agency Finn Communications has recruited Matt Bourn (pictured) from MWW to head its new London office, which opens next month. The move will extend the 10 year-old agency’s consumer, trade and corporate PR services to media brands, as well as bring new content and platform expertise to the agency’s existing clients. Bourn is the […]
SuperCarers, an online business helping people to find vetted carers, has appointed Threepipe to boost enquiries from families. SuperCarers was founded last year and is designed to act as a marketplace for professional carers. Threepipe is handling separate campaigns to attract carers to join SuperCarers and to raise awareness of the service among families looking […]
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket chain’s sponsorship of the London Wine Week festival. The result? A 47% sales uplift the day the shop opened. Campaign: The Aldi Wine Store Client: Aldi PR Team: Clarion Communications Timing: May 2016 Objectives Aldi launched its […]
At the AMEC summit, Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a journey and looks forward to a Gorkana party. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow […]
In his role as director for Hanover Communications, Alex Thomson will help to provide strategic advice to blue chip clients. Since 2010, Thomson has overseen Localis’ growth into a leading think tank on issues related to localism and the devolution of power in the UK. Thomson also helped develop the Conservative Party’s thinking on decentralisation, local government, […]
David Lawrence has left Weber Shandwick, where he was a senior director, to lead the UK division of international integrated marketing agency PPR Worldwide. The newly created role will report to Pamela Fieldhouse, EMEA CEO of the WPP-owned agency, who said: “David has an outstanding track record in building long-term client relationships, combined with a […]
Here are some of the highlights from day one of the AMEC International Summit 2016, including notes and comments from the speakers and the community. Jeremy Thompson, chairman at AMEC and managing director EMEA at Cision, started the morning by announcing that Richard Bagnall, CEO at Prime Research, is set to take over the reigns […]
Chris Foster, worldwide executive vice president at Burson-Marsteller, has published worldwide research, in partnership with the Ipsos Global Reputation Centre, which highlights where the industry stands in its ‘measurement journey’ and how it can look to improve. The global research, which consists of 9,000 respondents, was launched by the partners to discover how far businesses and […]
Eileen Sheil, director for corporate comms at the Cleveland Clinic, reveals what she thinks delegates should take away from this year’s AMEC summit, why learning from each other is critical to measurement and why PR has to move from “nice to have” to “need to have”. The Association for the Measurement and Evaluation of Communication […]