At the AMEC International Summit 2016, AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona Principles to a wider audience. The online tool, which is available at amec.org/amecframework, takes comms professionals through seven steps encouraging the adoption of the framework. Users can submit objectives, inputs, activity, outputs, out-takes, […]
During day two of the AMEC summit, Hotwire’s group chief development officer, Andy West, discussed what his business needs for aligning measurement practice. West said that Hotwire is a “mid-sized company” despite its international reach, with the largest office consisting of 60 people and five staff in its smallest. So, measurement sits “within” the organisation […]
Tina McCorkindale, president and CEO at Institute for Public Relations, calls the networking opportunities at the AMEC summit a personal highlight. She says, “stale” conversations around measurement need a shake-up. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the […]
Michelle Vangel, VP of insight solutions at Cision, says that this year’s summit is about more than just measurement. She says: “We’re using metrics to inform strategy, as well as measure results; it’s an ongoing holistic cycle.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London […]
As the second day of the AMEC summit gets underway, Barry Leggetter, CEO at AMEC, says: “It’s up to us to make measurement matter,” and calls this year’s event a, “breakthrough summit.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can […]
At her first AMEC summit event, Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc, praises a focus on strategic, integrated communications. She says that metrics matter, but only if there’s insight. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You […]
Andy West, group chief development officer at Hotwire PR, asks whether size matters, and talks about some of the inspiring case studies that have been shared at this year’s AMEC summit. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow […]
In his session on the second day of the AMEC summit, Ben Levine, VP, global research & analytics at Ketchum International, wants to emphasise that measurement is not an end point, it’s a continuous push towards improvement. He says, “Don’t ever be satisfied with what you’re doing, always push it to the next stage.” The […]
During a session at the AMEC International Summit today, AMEC’s Non-profit Group launched research showing the barriers to measurement non-profit organisations and charities face and how AMEC hopes to help. AMEC’s Non-profit Group, which consists of UNICEF, Bill & Melinda Gates foundation, Cleveland Clinic, Barncancer Fonden, Amnesty International, Cancer Council Australia, Owl RE and The Right […]
As the AMEC International Summit continues, three leaders from Kantar, Cision and Isentia predict what changes are coming in the media intelligence industry. During a panel discussion at day two of the AMEC International Summit, the leaders agreed that although the industry is in a strong position it needs to further consolidate with other businesses […]