In contrast with Cannes Lions 2015, when the Grand Prix PR Lion was won by PR agency MSLGroup, this year’s most coveted award was won by Swedish advertising agency, Forsman & Bodenfors. Forsman & Bodenfors won the PR Lion Grand Prix award for its The Organic Effect campaign with Co-op. The campaign, produced in […]
Me:Mo has launched a dedicated production platform, Me:Mo TV, that specialises in making digital video content for brands. Me:Mo TV will look to deliver editorial film for brands as part of PR campaigns, social campaigns, traditional promotions and marketing. The team will be overseen by the BAFTA award-winning head of video production, Marc Reeks. Nat Coombs, […]
PR and content agency Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Elliss will focus on senior client counsel and team development. He will also play a key role in new business growth. With 15 years’ experience in digital and content marketing, Elliss has particular expertise in […]
As it launches in Europe, Yellow Jersey PR wins the corporate brief for US alternative finance lender, Trade Finance Solutions. The financial and corporate communications consultancy will implement a B2B media relations campaign that will drive awareness of Trade Finance Solutions in Europe. The account will be managed by consultant Aidan Stanley, director Felicity Winkles and Dominic Barretto, founder […]
Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the publication of the consultancy’s report: From Corporate Affairs to Corporate Leader: Today’s corporate affairs director, tomorrow’s CEO? Chief executives, who are entrusted as guardians of finances, organisational structure and strategy, have traditionally been accountants, corporate lawyers and consultants. However, […]
When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised a campaign to tell customers’ true stories of disastrous best man speeches with the help of miniature Lego figures. The campaign went on to lead a 10% revenue increase YoY. Campaign: Disastrous Best Man Speeches Client: Bride & Groom Direct PR Team: Search […]
Mischief has been appointed as UK PR agency for Newmarket Racecourses as the venue celebrates its 350th anniversary. The agency will look to engage with a younger, more digitally-savvy audience for Newmarket. An advocacy programme will be launched pairing the venue with Instagrammers to capture ‘behind-the-scenes’ moments. The account will be led by Mischief Sport […]
To position ‘audience first’ ad agency Telegraph Hill to brands as a leader in the food and drink sector, Velvet PR initiated a campaign that utilised its expertise and media tools to create a list of industry influencers. The campaign led to media coverage, social media interaction and new business leads. Campaign name: Making Telegraph Hill Tasty to […]
The shortlist for the PR-focused award at Cannes Lions 2016 has been announced, and the list features 18 UK ad and PR agencies. Of those 18, the nominated PR agencies are: The Romans, Freud Communications, Engine London, Pitch and Taylor Herring. Engine received three nominations for its Missing Type campaign, which saw letters go missing from […]
Tulchan has been appointed as retained PR agency by Hollywood Bowling Group. Tulchan will advise the company on its main market listing and will be providing subsequent on-going financial communications support. The account team will be led by Tulchan partner James Macey White, David Allchurch and associate Matt Low.