When Amit Chakravarty, co-founder of men’s lifestyle title Elysium Magazine, came up with the idea to create a digital offering dedicated to men’s fashion and style, DiscerningGent.com was born. Six months since its launch, Gorkana’s Jessica Lester caught up with Chakravarty to find out why he’s looking to target a more “Instagram-esque” audience, what the qualities of a “discerning […]
SEC, which claims to be the largest independent advocacy, public relations and integrated communications agency in the Italian market, says it is in negotiations with a London corporate and public affairs agency as it aims to raise up to six million Euros with an IPO on the Alternative Investment Market. The Italian agency which features Nigel […]
Sports and fitness agency Promote PR has been appointed by three clients including British Triathlon, the Windsor Half Marathon and Running4Women. British Triathlon has appointed the agency to create and manage a communications campaign that builds on awareness and participation around Team GB’s presence at the Rio Olympics this summer. Promote will be responsible for […]
eBay has appointed Porter Novelli to a Pan-EMEA brief for B2B and corporate external communications. The brief includes executive profiling, issues management and a series of campaigns to demonstrate the benefits of the eBay platform to both current, and potential, buyers and sellers. Porter Novelli will report to Deborah Binks-Moore, Senior Director of Communications EMEA, eBay. She said: “In […]
Thomas Pink has appointed LM Communications to manage UK press and VIP relations. Sports marketing agency Pitch will also continue to manage press and VIP around Thomas Pink’s partnership with the British and Irish Lions.
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements including the launch of AMEC’s integrated Evaluation Framework. For video and views on the AMEC Summit 2016, take a look at:Video Highlights from day 2 at the AMEC Summit 2016 Highlights […]
Jaimie Kaffash, news editor at Pulse and healthcare specialist Cogora, tells Gorkana about his award-winning team, life working on a public sector trade publication and his drive to source exclusive stories. The Pulse news team won ‘Best Section Team – Business’ at this month’s BSME Rising Stars Awards. What is special about the team? The reporters all understand news, and what […]
London hosted this year’s AMEC Summit which focused on Making Metrics Matter. The event saw hundreds of international delegates and organisations gather to discuss the latest innovations within the media evaluation industry. The launch of AMEC’s Integrated Measurement Framework and the awards ceremony were key talking points on social media and we have summarised the […]
Clarion Communications has been appointed by the British Turkey Federation to raise awareness of British turkey products. The agency will work on a campaign with social media influencer and nutritionist, Madeleine Shaw. Shaw will support the campaign through national news generation, events, recipe creation and social media. The campaign aims to drive awareness of British turkey […]
Michael DiSalvo and Ben King, account directors at Ogilvy PR’s New York office, have won gold at the 2016 Cannes Young Lions PR Competition. Competing against 17 other teams from around the world, DiSalvo and King are the first US team to win gold in the Young Lions PR Competition. After winning regional competitions and being […]