The Professional Darts Corporation (PDC) brought in Threepipe to work with sports sponsorship marketing agency Earnie to support the inaugural Unibet Champions League of Darts. Earnie and Threepipe will work together to drive ticket sales for the inaugural event, which will take place this September in Cardiff. The Unibet Champions League of Darts will see […]
Refresh PR will create and implement a communications campaign for UK taxi insurance broker, insureTAXI. The aim is to generate news stories and creative content for national and regional news sites in order to boost brand awareness, as well as the insurance company’s online presence. Laura Mashiter, founder and managing director of Refresh PR, said: […]
South-East Asian energy drink brand Carabao has selected W to lead its UK comms, as it gears up to launch a multi-million-pound UK marketing campaign and three-year partnerships with Chelsea FC and Reading FC. W has been briefed to deliver a PR campaign, bringing to life the brand’s “inclusive ethos” through consumer comms and sport sponsorship, as well as […]
MSLGROUP, Publicis Groupe’s global PR firm, has strengthened its UK consumer offer with a number of appointments, including Amber O’Connor as global and EMEA director and Carson Gray Elias as head of its Luxury and Lifestyle team. O’Conner joins to run existing and new accounts, both global and regional, across the MSLGROUP network. She has more than 20 […]
Art student, Chloe Abrahams, is the winner of Golin’s unconventional internship programme, which includes a two-month adventure. In an effort to encourage diversity among its applicants, Golin launched an ‘unternship’ that would reward successful candidates with a two-month trip, as well as a three-month office-based internship in one of its creative teams. Neil Kleiner, Golin’s […]
IT services and support company, Datcom, will collaborate with Shooting Star to deliver its PR strategy. Hannah Birdsall, marketing executive at Datcom, said: “I’m looking forward to working with Mike and the team at Shooting Star to deliver a combined marketing and PR approach that should see Datcom rightly seen as one of the county’s […]
Tracey Stapleton, MD of The Spa PR Company, on the importance of developing the agency’s role beyond PR, being a great list maker, the thrill of achieving a media “snowball” moment during a campaign and the five things she’d like to tell her ten-year-old self. Before I reach the office in the morning, I’ve already… I’m a bit […]
The PRCA, ICCO and AMEC are setting up a global working group to provide feedback on AMEC’s Integrated Evaluation Framework which was launched at the London AMEC summit on 16 June. Together the three organisations will implement controlled testing of the new framework by providing valuable user stories and practical testing. Francis Ingham, PRCA Director General & ICCO Chief Executive, said: “The […]
This year’s Cannes Lions festival may have highlighted the challenges PR agencies face to get recognition at the event but, as ever, there were wins to celebrate and lots of talking points. Here’s Gorkana’s round-up of news and views from last week’s event. At the start of the week, Engine was announced as one of the […]
Dr Leah Totton, winner of the BBC TV series The Apprentice in 2013, has hired Positive Communications to handle her PR. After winning The Apprentice in 2013, Totton, already a practicing doctor when she applied to be on the BBC series, went on to open two cosmetic skin clinics with her business partner Lord Alan Sugar. […]