Hotwire Group hires Barbara Bates as CEO

Barbara Bates has been appointed as Group CEO at Hotwire, following the departure of Brendon Craigie in March. Bates was most recently North American CEO of Hotwire following the acquisition of her agency Eastwick, an integrated communications agency in Silicon Valley. Bates will report to Matthew Melhuish, CEO of parent company Enero, and she will […]

China Southern Airlines hands UK brief to Rooster PR

China Southern Airlines has appointed Rooster PR as its first ever UK PR agency, following digital and social media campaigns for Asia’s largest airline, which saw seasonal bookings double. In its new, extended PR remit, Rooster will promote the airline’s 4-star service and lower transfer times to destinations across China, Southeast Asia, Australia and New […]

Peregrine Communications appoints Quill PR’s Marina Fraser Harris

Peregrine Communications, the specialist marketing communications and design agency, has appointed Marina Fraser Harris as associate director. Fraser Harris joins Peregrine from WPP-owned Quill PR, having worked there for ten years across a range of clients within the asset management and wealth management sector. She joined Quill from the marketing communications team at Credit Suisse […]

Leidar hires Brunswick’s Phil Riggins

Leidar has appointed Brunswick’s Phil Riggins as partner to further strengthen its brand and reputation insight practice. At Leidar, Riggins will help clients understand and manage the “intersection” between brand and reputation. He will help develop Leidar’s offering on brand and reputation management, with an emphasis on applying measurement and campaign practices to its clients’ challenges. […]

Calacus wins brief to launch ‘spot-the-ball’ competition

Sports PR consultancy Calacus has been appointed by SpottoCash to launch its new weekly ‘spot-the-ball’ football competition with former England and Arsenal goalkeeper David Seaman. SpottoCash is a game of skill with a panel of experts deciding live and online where they believe the centre of the ball should be in a photograph of a […]

Audible hands consumer PR brief to PrettyGreen

Audible, a retailer, distributor and publisher of audiobooks and spoken word programmes, has brought in PrettyGreen as its retained consumer PR and events consultancy. Audible, which is owned by Amazon, includes more than 200,000 audio programmes from audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, as well as business information providers. PrettyGreen has been briefed […]

21-year-old Ben Jeffries launches new influencer marketing platform

Influencer, a new web platform that allows brands to collaborate with social media content creators, has been launched by 21-year-old entrepreneur Ben Jeffries. The platform says it connects brands with the “right content creators” – or ‘micro-influencers’ – who have more than 10,000 followers on social media. In effect, it takes a brief from a brand and matches […]

WE Communications launches The PLUS Network

WE Communications has founded The PLUS Network, a group of six independent specialist agencies looking to “solve modern day marketing, policy and communications challenges”. The PLUS Network brings together WE, The Garrigan Lyman Group (GLG), Salt Branding, YouGov, Interel and Envy Create. Working together under one brand they will deliver integrated capabilities that span the […]

Shout out for Corporate, Financial and B2B case studies

Gorkana PR News is looking for contribution of recent Corporate, Financial and B2B case studies. If your agency or organisation has recently launched a great campaign with demonstrable results we want to hear from you here at Gorkana. Over the years we have had a range of excellent contributions from the PR and communications community […]