CoolBrands’ annual list of the trendiest products and services has been published this week with Apple, Glastonbury and Netflix at the top in 2016. PR pros tell us how you can build a ‘cool’ brand through comms. A ‘cool’ brand shows traits such as authenticity, desirability, innovation and originality, according to CoolBrands which publishes its list every […]
Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services. YARN is Splendid’s “people-first creativity blueprint”, which is an approach designed to enhance organic reach for brand content and “deliver stories that travel”. The agency said that its approach to SEO would create content that would enhance the […]
Instinctif Partners has launched a crisis management tool to help companies measure the resilience of their business. CrisisOptic is the new tool and it measures resilience in 10 key areas; from governance and risk management to operational response. It generates a business resilience score based on the examination of 112 data points. Along with the score, Instinctif Partners […]
Comms recruitment consultancy JFL Search & Selection has promoted Carolyn Kirkwood, who first joined the business in 2006, to deputy MD. Kirkwood left JFL in February 2010, but returned to the team in March 2013 as a director. She will continue to work with UK and European PR consultancies, as well as a range of client-side organisations, to […]
There’s a few places left at Gorkana‘s elite PR panel event that tackles the challenges associated with real world measurement as part of AMEC’s Measurement Month. The ‘How you can prove success – the real world PR measurement challenge’ event, hosted by Gorkana, will consist of speakers from leading agencies; DeVries SLAM, Bell Pottinger, FleishmanHillard Fishburn and Pitch, […]
Changes in communications and diversity in the PR industry were two major themes to come out of the PRCA National Conference 2016 held at BAFTA, London last week (23 September). Ex-BBC world affairs correspondent and international affairs editor for ITV, Rageh Omaar, reflected on his career, and noted the changes that have taken place within the journalism profession. He […]
Iredale Communications has named industry veteran Brian MacLaurin as chairman and appointed Anna Hodgekiss, MailOnline’s former health editor, as a consultant. MacLaurin, a former journalist, launched his first PR agency, MCM, in 1992. It was then sold to a venture capital-backed management team in 2001. He went on to launch a new agency, Brian MacLaurin Associates, in […]
Creditsafe, a company credit report supplier, has appointed Speed Communications’ Business & Corporate PR team as its retained agency. Speed Communications will increase awareness of the Creditsafe business, which delivers more than 100 million company credit reports every year to more than 200,000 users. It will also reinforce Creditsafe’s credibility among credit management and finance […]
Britta Heer, former Achtung MD and chief digital officer, will lead LEWIS’ new office in Hamburg. Heer’s experience also includes a head of digital role at Edelman in Germany. Hamburg will be LEWIS’ fourth German office. It launched in the country in 1997, and has successfully expanded from Munich to Frankfurt and Dusseldorf. Rafael Rahn, senior vice […]
Nudge PR has been appointed to handle the UK PR for healthy Indian snacks company Gourmosa, ahead of its upcoming product launches later this year. Gourmosa products are currently available at Asda and Tesco stores, with products hitting Ocado later this year and further UK distribution expected throughout 2017. Nudge PR has been brought on […]