RUDE Communications launches to target ‘new economy’ brands

Former Edelman Australia PR Eve Laird and journalist Elle Tucker have launched RUDE Communications, which they say is the UK’s first comms agency to exclusively focus on the ‘new economy’. The ‘new’ or ‘sharing economy’ – sometimes called the ‘circular economy’ – is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. […]

Adviser Rankings reveals financial PR results for Q4

In the quarterly AIM Advisers Rankings Guide, FTI Consulting continues to lead in the ‘Total AIM client numbers’ category with 64 clients while Yellow Jersey climbs to fourth place with 41 AIM clients. Walbrook PR ranks second, closing in on FTI with 62 total clients, and Buchanan ranks third with 45 AIM clients. The data, which […]

New Look hires Headland for corporate and financial PR

New Look, the fashion retailer, has appointed Headland Consultancy to handle its corporate and financial PR, and communicate the brand’s long-term strategy to investors and the industry. Headland partner Lucy Legh will lead the team and work closely with New Look CEO Anders Kristiansen and investor relations manager Kirsty MacCullum. Kristiansen said: “This is an exciting time […]

Farrer Kane launches fintech challenger brand

Communications agency Farrer Kane has been handed the UK media relations brief for fintech challenger brand nimbl. nimble is an app designed for children and young people aged eight to 18 and a prepaid MasterCard debit card.  Parents can top-up and monitor their child’s outgoings with the app and the child can keep track of their spending. […]

Ketchum makes senior healthcare appointments

Ketchum has promoted partner Amy McCarthy  to director of healthcare client development, North America. In addition, Tom Jones has rejoined Ketchum in the role of director, New York Healthcare Practice. In her new role, McCarthy will work closely with client directors and North America client development director Michael O’Brien and will continue to report to Mike Doyle, […]

Lankester to lead Ruder Finn Reputation & Risk Management Practice

Ruder Finn has formed a new Reputation & Risk Management Practice. The practice will be led by Charles Lankester, who is promoted to executive vice president, global reputation & risk management. Lankester will be based in Hong Kong, executive vice president Christine Dusek will lead Ruder Finn’s US capability and director of connected communications Robin […]

Mersey Ferries briefs Mason Williams

Mason Williams Communications has been hired to deliver a national PR campaign for Mersey Ferries. Mersey Ferries is owned and operated by Merseytravel.  As well as taking hundreds of thousands of people out on the Mersey each year, Mersey Ferries also operate a range of Liverpool attractions along the riverside, as well as trips along the Manchester Ship Canal. […]

This week’s top trending features on Gorkana News

Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Event: Media Briefing with The Economist and The Economist Films At an exclusive Gorkana media briefing, The Economist deputy editor Tom Standage, and The Economist Films president Nicholas Minter-Green, talked about the significance of the publication’s video offer, its new daily […]

instinct pr promotes Diadora comeback

Diadora has selected instinct pr to manage its UK PR and help the sportswear brand communicate its “making a comeback”. instinct pr will manage all PR activity for Diadora through media relations, press events, influencer and celebrity engagement and digital advertising. The agency will look to drive sales for key UK stockists, with a particular focus […]

Gorkana meets… Total Guitar

With Total Guitar undergoing a full redesign this month, Gorkana talks to Future Publishing’s music group editor-in-chief, Daniel Griffiths, to find out what’s new in the magazine for dedicated ‘keeners’, why rock ‘n’ roll is certainly not dead and what PRs can do to help with its revamped content. Total Guitar looks different. What have […]