Opinion: Four ways to get your PR workforce up to scratch on digital

The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can be seen as “comms suicide” in this day and age, says Andrew Laxton, Racepoint Global‘s EVP and MD (Europe and Asia). Off the back of a recent paper from the agency, The […]

Hudson Sandler becomes independent partnership

After eight years of ownership by Huntsworth plc, Hudson Sandler has become an independent partnership. In a letter to clients, Hudson Sandler said: “While Huntsworth plc has been a supportive shareholder, our new structure will enable us to extend ownership across our team and help attract talent.” The agency became a partnership on Friday (October […]

CBI appoints Charles Naylor as corporate communications director

Charles Naylor will take up the corporate communications director role at CBI (Confederation of British Industry) on 28 November. He will report to director-general Carolyn Fairbairn and will join the CBI Executive Committee. Naylor has led corporate affairs strategies for firms in a number of sectors including, most recently, in a co-head of global communications role […]

Cohn & Wolfe: Three reasons why PR is performing so strongly

Public relations and public affairs – along with data investment management – were singled out for revenue growth in WPP’s UK operations in its Q3 results this week. Scott Wilson, MD of EMEA and CEO at Cohn & Wolfe UK,  gives Gorkana three key reasons for this strong performance. Overall, WPP has reported that revenue rose 23.4% at £3.611 […]

Crohn’s & Colitis UK briefs TVC to promote WALK IT 2017

Crohn’s & Colitis UK, the UK charity which supports people suffering from colitis or Crohn’s disease, has brought TVC Group on board to promote WALK IT 2017, a nationwide walks programme to raise awareness and funds. According to the charity, every 30 minutes, someone in the UK is diagnosed with Crohn’s disease or ulcerative colitis, […]

Blackpool Pleasure Beach hires Rule 5

Blackpool Pleasure Beach has appointed comms agency Rule 5 to deliver a retained brief for the amusement park’s new £16.25m rollercoaster Construction MMXVIII which is due to open next year. Work is already underway as the agency has been collaborating with Blackpool Pleasure Beach to announce news of what it says will be the “UK’s first ever double-launch […]

Petcurean hands six-figure European brief to Unity

Petcurean has handed Unity a six-figure Western European PR brief to drive awareness and sales of the Canadian pet food brand and its product ranges GO! and NOW FRESH.  Unity has been briefed to drive awareness and sales of the nutrient-rich cat and dog food in France, Italy and Spain, initially, with a view to […]

Building Relations PR hires new director

Kathryn Reucroft has joined Building Relations PR as a director, working alongside former colleague Rachel Colgan. Reucroft and Colgan, who worked together in their first agency jobs 10 years ago, will drive growth at the agency which has a focus on property PR. Reucroft joins BR from a director of media and communications role at […]

Capture media agency appoints W

Retail media agency Capture has appointed W as its first PR agency. Capture was co-founded eight years ago by senior ex-dunnhumby and Procter & Gamble marketers. Its clients include Kellogg’s, Kerry Foods, Warburtons and McCain. W has been briefed to boost Capture’s profile among its target audience of FMCG brands, retailers and media owners. The agency will […]

Henry Engleka joins Burson-Marsteller as US chair of healthcare practice

Henry Engleka has joined comms and PR firm Burson-Marsteller as chair of its US healthcare practice, which is based in Washington DC. Engleka, who joins with more than 20 years of experience in healthcare communications, will be responsible for leading and growing Burson-Marsteller’s healthcare practice in the US. Michael Law, US CEO at Burson-Marsteller, said: “Henry has […]