Forbes Europe works best with PRs, companies and entrepreneurs that develop long-term relationships with the title, Forbes Europe editor Alex Wood revealed at today’s exclusive Cision media briefing. Speaking to a packed audience of PR professionals, Wood explained that he has an “old fashioned” view of how PRs and journalists can work together. “For me personally, it […]
Guy Walsingham, founder and CEO of B2B tech agency Red Lorry Yellow Lorry, discusses why he started the agency, his fight against “factory PR” and the thinking behind the name. Why did you found an agency focused on B2B tech PR? I come from an in-house background in B2B tech and have experienced some of […]
Here’s a round-up of last week’s biggest PR news – featuring Tin Man, Attitude’s Matthew Todd and the UK’s new largest public affairs agency. Enhancing your PR measurement with ‘maturity mapping’ The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer […]
Matthew Todd, Attitude’s editor-at-large and former editor, discusses the issue of mental health in the LGBT community, securing Prince William as a cover star and what Pride Month means to him. What does your role as Attitude’s editor-at-large entail? Getting to lie in a lot. I’m a freelance writer now – working on a new […]
TVC Group helped the Farm Safety Foundation to promote Farm Safety Week and raised awareness of the impact farm accidents can have on farmers and their families. Campaign: Farm Safety Week Client: Farm Safety Foundation PR Team: TVC Group Timing: July 2017 Budget: £10,000 Summary The Farm Safety Foundation wanted to raise awareness of its brand […]
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR Week’s Crisis Communications Conference. Speaking to Cheryl Douglas, Cision’s head of media research and jobs, Kharpal said that out of the 50 or 60 pitches he receives daily, he only […]
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the Best measurement of a consumer campaign and Best use of a measurement framework, winning Gold, Silver and Bronze awards in the categories for its […]
FleishmanHillard Fishburn (FHF) has launched an international affairs unit to deliver comms and issues management campaigns for countries, multilateral agencies and NGOs. FHF International Affairs will support clients on economic, geopolitical and humanitarian issues including trade and investment, Brexit, foreign policy, disputes and international development. The unit will focus on four areas on international affairs; […]
Kath Brown, editor at Woman & Home, tells us why the brand has initiated its 50 over 50 Awards and why now is the best time in history to be a woman over 50. Since becoming editor last September, what changes have you made to the magazine? My main aim since taking over Woman & […]
WE Communications has appointed Ruth Allchurch as general manager of its London office. She will replace current UK general manager Marcus Sorour, who is set to become vice president, international, client services at the agency. Both Sorour and Allchurch will be based in London and report to Alan VanderMolen, WE’s president, international. A consumer and […]