JD Outdoors has selected RMS to promote its official Pudsey-themed Ramble Hat for this year’s BBC Children in Need. The agency will handle all PR activity around raising awareness and promoting the hats, including media relations and celebrity endorsements. The integrated campaign features a social media strategy which encourages users to post a selfie wearing […]
Christian May, editor of City A.M., reflects on the success of the newspaper on the day of its 3,000th issue, discusses his transition from PR to journalism and imagines what the 6,000th issue might look like. City A.M. published its 3,000th edition today. Given that some industry experts thought it would only last six months, what […]
Global streaming company Deezer has appointed Good Relations PR as its retained global consumer PR agency following a four-way pitch. The agency will work alongside Deezer’s global and UK comms teams to position it as the music streaming service of choice, with particular focus on its “Flow” personalised soundtrack differentiator. Executive director Lawrence Collis will […]
Charity, Inspiring Girls International is to partner with W Enterprise to establish its profile and secure sponsorship for a global campaign. The agency will look to elevate the charity’s profile among major global businesses with a view for sponsorship and launching media partnerships, events and research over the course of the year. The charity was founded […]
Dog camera brand Furbo has appointed Clarion Communications to manage its UK launch. Clarion will handle all media relations, influencer outreach, creative news generation and product placement for the brand. It will also provide creative support for Furbo’s brand partnerships. The agency will help launch the Furbo camera, which allows owners to interact with their […]
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with them. The world of comms is increasingly becoming a tangled web of departments, titles and time pressed professionals – all with the same business and brand objectives. Yet, all too often […]
The Co-op‘s in-house comms team and Weber Shandwick both picked up four awards at last night’s PRCA National Awards 2017. The mutual won the Broadcast Award, Corporate Social Responsibility Award and the In-house Campaign of the Year Award for its Trapped in a bubble campaign, as well as picking up the In-house Media Relations Award. […]
Capcom Europe has appointed Hope&Glory PR to launch its Monster Hunter: World game in the UK in January following a competitive pitch process. The account will be led by the agency’s director Pieter Graham and senior account director Mike Levaggi. The pair will work alongside Capcom’s in-house team to deliver a launch campaign designed to raise […]
Software company, Meritsoft has appointed Aspectus as its retained global comms agency. Aspectus, the financial services, energy and technology specialist, will focus on messaging, media and content creation for the RegTech provider. Meritsoft based its decision on the agency’s track record in creating and executing regulatory technology campaigns, as well as its expertise in market infrastructure. Angela […]
Ogilvy PR has appointed Rahul Titus as its head of influencer marketing. Titus will use his experience in influencer marketing to oversee the agency’s development of its ADAM influencer identification tool. He previously established and ran MediaCom’s influencer offering, where he managed a diverse portfolio of clients. He said: “In a world where celebrity influencers […]