New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. Delivering a keynote speech at the B2B Marketing Expo in London’s ExCel Centre, Ritchie discussed how cloud software like the Cision Communications Cloud will enable earned media practitioners to […]
Motor finance and specialist lender S&U PLC has appointed Newgate Communications and Capital Access Group as its integrated public relations and investor advisers. The Porta-owned companies will work together to deliver investor targeting, corporate access and financial media engagement to raise S&U’s profile in the City. Ian Barbour, a partner at both Newgate and Capital […]
Food company Danone has appointed Golin to lead social strategy and content creation for its Volvic and Evian brands following a competitive pitch. The agency will deliver social and content strategies for both Volvic’s Find Your Volcano campaign and Evian’s sponsorship of the 2018 Wimbledon tennis championships. Alex Wood, Golin’s executive creative director, said: “It’s […]
Online advertising agency Push has hired Frank to handle its B2B comms programme. Frank will use the agency’s Google premier partner status to help promote campaigns designed to illustrate that Push’s offering works for all types of business. As a premier partner, Google introduces Push to its clients to enable them to maximise investments in […]
Ken Robertson, founder of The Tenth Man and former “head of mischief” at Paddy Power, discusses why he left the bookmaker to found his own agency, how he plans to shake up the PR world and his favourite Paddy Power stunt. Why did you choose to leave Paddy Power and set up your own agency? […]
Midlands-based full service agency Superdream has appointed Jason Manning as CEO and Fran Nolan as managing director. Manning will focus on the agency’s growth, overseeing its Australian office and continued international expansion. Nolan will be responsible for the agency’s UK client base. The restructure is a response to changing client needs and a number of […]
Flint helped the City of London Corporation to celebrate the City’s Roman heritage by promoting and driving engagement for its Londinium events. Campaign: Londinium Client: City of London Corporation PR Team: Flint PR Timing: July – October 2017 Summary The City of London Corporation appointed specialist cultural comms consultancy Flint in May 2017 to lead […]
Here’s a round-up of the week’s essential PR news and features, including a preview of the B2B Marketing Expo, W’s latest account win and new hires at Hotwire and Ocean Beach Ibiza. Thought leadership Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech examining the prospect of earned media getting its fair share of […]
Hotwire has promoted Kate Hunter to head of B2B, UK, to oversee and grow the agency’s B2B client base. She is tasked with growing the agency’s B2B offering across its fintech, ecommerce, IT and services teams, as well expanding its emerging energy, health tech and automotive offerings in the UK. Hunter will report to Matt […]
Robin Valentine, editor of GamesMaster, outlines what is in the magazine’s 25th anniversary edition, how it has changed over the years and the game he’s most looking forward to playing this year. GamesMaster has just launched a special edition celebrating its 25th anniversary. What’s covered in the magazine? For our big birthday celebration, we’ve put together […]