2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to transform the earned media landscape.

This white paper discusses why brands can no longer stay silent on social issues and must instead be prepared to take a stand in their sector in 2018.

It examines how communicators will evolve their use of video content over the course of the year and explore how new technology is set to start a “robot revolution” across the industry this year.

Finally, outlines the need for communicators to use earned media measurement in 2018 to ensure they receive their fair share of the marketing budget.

Enter your details below to download this white paper:

Incorrect information? Clear the form.
YES, I would like a FREE demo. Please contact me.
I agree to opt-in to communications from Cision, and that I have read and agree to Cision's Terms and Privacy Statement.
By submitting the information in this form, I confirm that Cision may communicate with me regarding their products and services.
If you wish to update your marketing subscription preferences, please do so by visiting our GDPR pages