Peugeot UK’s communications team required a service to monitor daily coverage, alert them to critical news and scrutinise the quality and reach of their PR activities helping them feedback and report to the automotive company’s French HQ.
The Peugeot team asked Gorkana to provide a cost-effective solution, including focused high-level executive reports which would be shared in-house, as well as with the wider European business, in order to highlight the UK’s performance and effectiveness.
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