Newmont Mining is one of the world’s leading gold producers, and an industry leader in safety and sustainability, however the industry has faced reputational challenges recently and is under pressure toincrease transparency, participation and benefit sharing, and to acquire a ‘social license’ to operate.
Gorkana was needed to analyse and monitor key competitors and conversations discussing both Newmont and its competitors for share of voice, sentiment and brand attributes.
Jesse Spencer, Global Digital & Social Media Executive at Newmont says: “We are now able to listen to a whole breadth of relevant conversations about our brand, our business and our leaders to easily identify influencers who are talking about our company. With this social insight, we can then determine if engagement is needed with our respective influencers in the form of clarifications, content partnerships or further communication actions.”
Get in touch today to find out how Gorkana can help you understand the conversations that matter about your organisation.