Cleveland Clinic is a multi-speciality academic hospital and is one of the leading providers of specialised medical care in the world.

Gorkana worked with Ketchum to develop a custom algorithm score to aggregate Cleveland Clinic’s key metrics into a single number indicating the overall impact of coverage – these metrics included appearance in target media, type of story, key message delivery, spokesperson presence and overall prominence.

At the 2016 AMEC Awards, we won two awards, including a  gold for ‘Most impactful client recommendations arising from a measurement study’ and bronze for ‘Best measurement of a consumer campaign’.

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