Cleveland Clinic is a multi-speciality academic hospital and is one of the leading providers of specialised medical care in the world.
Gorkana worked with Ketchum to develop a custom algorithm score to aggregate Cleveland Clinic’s key metrics into a single number indicating the overall impact of coverage – these metrics included appearance in target media, type of story, key message delivery, spokesperson presence and overall prominence.
At the 2016 AMEC Awards, we won two awards, including a gold for ‘Most impactful client recommendations arising from a measurement study’ and bronze for ‘Best measurement of a consumer campaign’.
Contact us to see how we can create award-winning campaigns for your organisation.