Portland hires Shapiro as US B2B lead

Portland has continued its growth into the US market with the appointment of  FleishmanHillard’s Rob Shapiro as head of its B2B practice.

Shapiro’s responsibilities include sourcing new business, building the firm’s B2B practice in the US and serving clients across financial and professional services, manufacturing, technology and energy sectors.

He joins from FleishmanHillard where he advised B2B companies on integrated marketing programmes, reputation management and corporate positioning. Prior to that he held roles with Weber Shandwick, Burson-Marsteller and MSL Group, as well as in-house at Visa USA.

At Portland, Shapiro will report into David MacKay, Portland’s US general manager, who said: “Adding Rob to our U.S. leadership team will enable Portland to expand its counsel to our existing and growing client base and deepen our B2B capabilities. Rob’s track record in building a business and his extensive experience with the B2B market will be instrumental to our fast growing operation and invaluable to our clients in the US, UK and internationally.”

Shapiro added: “I’m proud to be joining a dynamic and diverse global team of professionals at Portland at an exciting time in its global expansion. As B2B organizations navigate an increasingly competitive global marketplace to meet their customers marketing and business needs, Portland’s outstanding reputation provides a new platform for significant growth.”