P2P mortgage lender hires TVC Group

Landbay, a peer-to-peer mortgage lending platform has appointed TVC Group to build brand awareness and consumer engagement among borrowers and investors.

Landbay launched in July 2014 with a mission to “democratise” mortgage lending and property investment by offering a transparent peer-to-peer model as an alternative to banks and building societies.

TVC, which won the account following a competitive tender process, has been briefed to handle full press office activity for the brand, as well as provide consumer comms campaigns to raise Landbay’s brand profile and drive awareness among investors and borrowers.

Gray Stern, Landbay co-founder,  said: “The TVC team definitely presented the most creative and disruptive ideas that we have seen from any agency to date. We are confident that TVC is the right partner to help us deliver the ambition we have for Landbay, and will keep challenging us along the way.”

James Myers, group MD of TVC Group, said: “What attracted us to Landbay throughout the pitch process was their clear passion for challenge and disruption.

“We see this as a great opportunity for TVC to work with a premium disruptive fintech that is reshaping the traditional personal finance market and finding new ways to solve problems for consumers.

In other news, TVC Group has also been called in for the second year to work on GrandFest, a one-day festival created by TVC and older people’s charity Royal Voluntary Service, to celebrate older people and the heritage skills they can share with the younger generation.

Last year’s GrandFest, which took place on 13 June, took place at London’s Hoxton Square and hosted 25 masterclasses around wood turning, crochet, soft furnishing, bread making, preserve making, sequence dancing, gardening, home brewing and flower arranging.

This year’s GrandFest will take place on 5 June at London’s Spitalfields Market.