The PHA Group to nurture Parentkind’s brand transformation

PTA membership charity Parentkind has appointed the PHA Group to oversee its brand transformation following a competitive pitch process.

The agency will support the organisation with proactive PR and public affairs strategies as it transitions from its former identity of PTA UK.

Beth Andlaw, PHA’s head of third sector, will lead the account. She will be supported by a team blended from the PR and public affairs divisions within the group.

Michelle Doyle Wildman, Parentkind’s acting CEO, said: “Energetic and visionary, PHA has proven to be a great agency to support us in reaching new parent, political and media audiences at such a key time in our charity’s history.”

Andlaw added: “Parentkind and its members play such an important role in furthering education outcomes for children all over the country. We’re delighted to be working on a campaign that values media and political support in equal measure, helping to increase opportunities for parents to engage in school life.”